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Filters

Digital information is hyper-abundant. We all need a way to filter out the irrelevant and subscribe only the content that appeals to us.

The genius of Twitter and RSS feeds is that we choose from the people and sources we want to hear from. Information suck is a big deal; hence why millions of people are searching for a viable alternative to Google Reader

People want to remain informed. It’s what Seth Godin refers to as permission marketing, except social media is a faster version of email as a way to receive mass marketing messages.

Filtering information is just like filtering coffee. Coffee isn’t potable until you first grind the beans and then filter out the ground beans with hot water. We can only consume that which is usable.

Reading is a personal experience. I can’t imagine picking up a newspaper today just to find the two or three interesting articles; not to mention having to wash my hands after all that print.

The news that’s fit to print today is one that’s all digital and highly filterable.