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Apps Fashion Photography photoJournal Tech

Mars Effect: Download the new Nike Sportswear x VSCO filter

The new Nike Sportswear x VSCO filter dropped while I was on vacation last week in the Dominican Republic. It paints a Mars-like effect on your photos. This is how VSCO describes it on its blog:

“the preset creates a bold, duotone look using strong black and red hues. The tonal range of each image is remapped to these two colors, resembling the innovative look and expressive style of Nike Tech Pack.”

As I typically do with every new preset release, I go back and try it on recent photos to see what works. Portraits and scripture seemed to work out best. Here are some of the ones that came out.


Jimmy Chin teaches adventure photography



Push the limits of photography


Nike has sponsored a VSCOCam filter before with the NikeLab ACG x VSCO. It also featured a dark aesthetic.

I love creative accidents. I originally applied the Nike Sportswear preset on this image and the changed it to preset X5 but the sky retained some of the red and black from the Nike preset.

You can see a bunch more pictures from the trip on the VSCO Grid and on Instagram (@bombtune).

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Fashion

The New Air Jordan XXXI “Banned”

Nike is issuing the new Air Jordan XXXI this September for $185. If it is not the most gorgeous looking shoe yet, it is the most innovative It offers both leather and Flyweave materials to give more support and flexibility. They are also stylish enough to be worn off-court.

Nike named the new shoe “Banned” as a nod to the original Air Jordan released in 1985, which the NBA fined $5,000 each time Jordan wore them for violating uniform regulations.

Air Jordan is in its 31st year. The Jordan brand is a financial juggernaut, bringing in $2.6 billion for Nike in 2014 and accounting for nearly 60% of the basketball shoe market. Jordan is also releasing the first ever soccer boot with Neymar this year and will be joining up with the Michigan football team to sponsor its jerseys with the Jumpman logo.

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Creativity Life & Philosophy Productivity & Work

Be Like Mike

via giphy

Hemingway wrote in Moleskine notebooks. So did Van Gogh and Picasso.

What kid does not want to play basketball in a pair of Jordans?

We use other people’s tools believing that we can enjoy the same success. However, we often fall short of the dream.

“You don’t get what you hope for. You don’t get what you wish for. You get what you believe.”

Oprah

Perhaps we should emulate how successful people practice instead.

If you want to be like Mike, you have to do the work. There are no shortcuts.

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Uncategorized

Design helps a company think about where it is and where it wants to be.

Nike President & CEO Mark Parker
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Uncategorized

What’s an Idea Worth?

Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value.

The productivity is in beautiful design and creating an intuitive user experience, not “billable” hours.

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Uncategorized

25 years later