In an interview with Fader Magazine, Nike FC’s Design Director Pete Hoppins says the Nigeria kit was actually the easiest one to design:
Nigeria was actually the easiest! That’s everyone having fun. We worked closer with the players and the Nigerian federation to make that happen. The hardest were Brazil and England, just like always. It’s got to be a yellow kit and a white kit, respectively. You have to deliver that. Otherwise, you’ll be shot. [laughs] How do you move those forward every two, four years? Especially when you’re trying to innovate the performance. We’re not just going to add things to the kits for the sake of it.
What Nigeria is hopefully going to allow us to do in the future is show that some of the more traditional teams that if you are willing to be creative in the partnership, you can ultimately have something more culturally relevant that connects with the youth.
The new Nike Sportswear x VSCO filter dropped while I was on vacation last week in the Dominican Republic. It paints a Mars-like effect on your photos. This is how VSCO describes it on its blog:
“the preset creates a bold, duotone look using strong black and red hues. The tonal range of each image is remapped to these two colors, resembling the innovative look and expressive style of Nike Tech Pack.”
As I typically do with every new preset release, I go back and try it on recent photos to see what works. Portraits and scripture seemed to work out best. Here are some of the ones that came out.
Nike has sponsored a VSCOCam filter before with the NikeLab ACG x VSCO. It also featured a dark aesthetic.
I love creative accidents. I originally applied the Nike Sportswear preset on this image and the changed it to preset X5 but the sky retained some of the red and black from the Nike preset.
You can see a bunch more pictures from the trip on the VSCO Grid and on Instagram (@bombtune).
Nike is issuing the new Air Jordan XXXI this September for $185. If it is not the most gorgeous looking shoe yet, it is the most innovative It offers both leather and Flyweave materials to give more support and flexibility. They are also stylish enough to be worn off-court.
Nike named the new shoe “Banned” as a nod to the original Air Jordan released in 1985, which the NBA fined $5,000 each time Jordan wore them for violating uniform regulations.
Air Jordan is in its 31st year. The Jordan brand is a financial juggernaut, bringing in $2.6 billion for Nike in 2014 and accounting for nearly 60% of the basketball shoe market. Jordan is also releasing the first ever soccer boot with Neymar this year and will be joining up with the Michigan football team to sponsor its jerseys with the Jumpman logo.
Brands always outsell generics, even though the product and impact is the same.
Part of the reason is ignorance: not everyone knows alternatives exist. The main reason though is marketing.
People consume stories. They trust products that get more impressions; otherwise why buy something more expensive.
I’m not just talking about pills. The following rings true:
Soda = Coke
Shoes = Nike
Photo = Instagram
Video = YouTube
In each case there are even viable brand alternatives, such as Pepsi, Adidas, Flickr, and Vimeo respectively.
Of course, people also buy brands to signal the things they want to represent, as the case with fashion.
People ultimately buy brands because of the emotional impact. The tag may reassure trust, comfort, or sexiness. The only way to get people using generic is to require a taste test before they buy or enforce economic constraints.
Quality doesn’t always cost more. After all, if it gets the same job done why care what it says on the outside?
What it felt like was an addictive game with stakes in the real world, the way Words With Friends can become too compulsive because you’re playing virtual words with your actual friends. The only difference, of course, is that as a result I was becoming a healthier human being.
I had the Nike+ Fuel band for about 2 months before returning it. It froze on me.
I didn’t like the Fuel point system anyway because it placed more emphasis on continuous movement over a strenuous 30 minute 3-mile run. Like David, my wife always earned more points than me simply because she was on her feet all day at work.
However, being aware of my movement data incentivized me to run and walk even more. If you looked at my charts, you could see the days where I sat a lot and did nothing. I pushed to see the peaks and valleys three to four days a week.
Like Instagram, the Nike+ Fuel band got me out of the house and on my feet. The 521 notes on this post makes me believe that many others feel the same way.