In an interview with Fader Magazine, Nike FC’s Design Director Pete Hoppins says the Nigeria kit was actually the easiest one to design: Nigeria was actually the easiest! That’s everyone having fun. We worked closer with the players and the Nigerian federation to make that happen. The hardest were Brazil and England, just like always. […]
Nike released this commercial 20 years ago in preparation for the World Cup in France. World Cup 2018 begins 8 days from now in Russia. Check out all the kits. Giddy. (h/t Mohamed Moalim)
The new Nike Sportswear x VSCO filter dropped while I was on vacation last week in the Dominican Republic. It paints a Mars-like effect on your photos. This is how VSCO describes it on its blog: “the preset creates a bold, duotone look using strong black and red hues. The tonal range of each image […]
Nike is issuing the new Air Jordan XXXI this September for $185. If it is not the most gorgeous looking shoe yet, it is the most innovative It offers both leather and Flyweave materials to give more support and flexibility. They are also stylish enough to be worn off-court. Nike named the new shoe “Banned” […]
Hemingway wrote in Moleskine notebooks. So did Van Gogh and Picasso. What kid does not want to play basketball in a pair of Jordans? We use other people’s tools believing that we can enjoy the same success. However, we often fall short of the dream. “You don’t get what you hope for. You don’t get […]
“Design helps a company think about where it is and where it wants to be.” — Nike President & CEO Mark Parker
Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value. The productivity is in beautiful design and creating an intuitive user experience, not “billable” hours.
Brands always outsell generics, even though the product and impact is the same. Part of the reason is ignorance: not everyone knows alternatives exist. The main reason though is marketing. People consume stories. They trust products that get more impressions; otherwise why buy something more expensive. I’m not just talking about pills. The following rings […]