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Apps Fashion Photography photoJournal Tech

Mars Effect: Download the new Nike Sportswear x VSCO filter

Image by Wells Baum

The new Nike Sportswear x VSCO filter dropped while I was on vacation last week in the Dominican Republic. It paints a Mars-like effect on your photos. This is how VSCO describes it on its blog:

“the preset creates a bold, duotone look using strong black and red hues. The tonal range of each image is remapped to these two colors, resembling the innovative look and expressive style of Nike Tech Pack.”

As I typically do with every new preset release, I go back and try it on recent photos to see what works. Portraits and scripture seemed to work out best. Here are some of the ones that came out.


Jimmy Chin teaches adventure photography


Processed with VSCO with tech preset
Processed with VSCO with tech preset

Push the limits of photography


Processed with VSCO with tech preset
Processed with VSCO with tech preset

Nike has sponsored a VSCOCam filter before with the NikeLab ACG x VSCO. It also featured a dark aesthetic.

I love creative accidents. I originally applied the Nike Sportswear preset on this image and the changed it to preset X5 but the sky retained some of the red and black from the Nike preset.

You can see a bunch more pictures from the trip on the VSCO Grid and on Instagram (@bombtune).

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Fashion

The New Air Jordan XXXI “Banned”

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Nike is issuing the new Air Jordan XXXI this September for $185. If it is not the most gorgeous looking shoe yet, it is the most innovative It offers both leather and Flyweave materials to give more support and flexibility. They are also stylish enough to be worn off-court.

Nike named the new shoe “Banned” as a nod to the original Air Jordan released in 1985, which the NBA fined $5,000 each time Jordan wore them for violating uniform regulations.

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Air Jordan is in its 31st year. The Jordan brand is a financial juggernaut, bringing in $2.6 billion for Nike in 2014 and accounting for nearly 60% of the basketball shoe market. Jordan is also releasing the first ever soccer boot with Neymar this year and will be joining up with the Michigan football team to sponsor its jerseys with the Jumpman logo.

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Creativity Life & Philosophy Productivity & Work

Be Like Mike

Hemingway wrote in Moleskine notebooks. So did Van Gogh and Picasso.

What kid does not want to play basketball in a pair of Jordans?

We use other people’s tools believing that we can enjoy the same success. However, we often fall short of the dream.

“You don’t get what you hope for. You don’t get what you wish for. You get what you believe.”

Oprah

Perhaps we should emulate how successful people practice instead.

If you want to be like Mike, you have to do the work. There are no shortcuts.

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Design helps a company think about where it is and where it wants to be.

Nike President & CEO Mark Parker
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What’s an Idea Worth?

Companies like G.E., Nike and Apple learned early on that the real money was in the creative ideas that can transform simple physical products far beyond their generic or commodity value.

The productivity is in beautiful design and creating an intuitive user experience, not “billable” hours.

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25 years later
25 years later

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“In the small confined spaces, you had to find ways out.” – Andrés Iniesta

Constriction forces creativity. 

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Freeing the siren: The evolution of the Starbucks logo

Starbucks shaved its logo to absolute simplicity, stripping the “Starbucks Coffee” and keeping just the siren.

The Starbucks logo is one of my favorites of the big brands, behind Apple and Nike’s Jumpman logo.

Of course, few companies can afford to lose the extra branding that comes from keeping the company’s name in the logo; yet another impression.

Shaving the logo makes Starbucks cool and richer. Now it can make products beyond coffee.

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Where Exercise and Social Media Collide

What it felt like was an addictive game with stakes in the real world, the way Words With Friends can become too compulsive because you’re playing virtual words with your actual friends. The only difference, of course, is that as a result I was becoming a healthier human being.

I had the Nike+ Fuel band for about 2 months before returning it.  It froze on me.  

I didn’t like the Fuel point system anyway because it placed more emphasis on continuous movement over a strenuous 30 minute 3-mile run.  Like David, my wife always earned more points than me simply because she was on her feet all day at work.  

However, being aware of my movement data incentivized me to run and walk even more.  If you looked at my charts, you could see the days where I sat a lot and did nothing.  I pushed to see the peaks and valleys three to four days a week.   

Like Instagram, the Nike+ Fuel band got me out of the house and on my feet.  The 521 notes on this post makes me believe that many others feel the same way.  

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Barcelona.  Jordan. 1992.  USA.   Air Jordan VII
Barcelona.  Jordan. 1992.  USA.   Air Jordan VII