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Screen Hopping, The Endless Itch For Attention

The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us.

Such rapid hopping makes another person crazy. Indecision creates frustration.

There’s simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon something that grabs our attention. The final destination may be sports, music, movies, or the news.

The TV and second screen can compete for attention or be complimentary. Just last night I watched US play Brazil while keeping an eye on game sentiment on Twitter. Other times I’ll use the TV simply as background noise and the mobile or desktop screen as my primary focus.

Whether it’s one screen or two, browsing the TV or the Internet from our coach is an inescapable process. There’s too much content clutter that to our advantage/disadvantage can be viewed quickly.

Sometimes turning everything off to be happy is the only choice.

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Weekend Reader

These are the most interesting articles I read through this week.

http://readlists.com/611e9b1c/embed

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Alphabets Heaven: Boosh

At least you liked the flowers.

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Social Color Switch

  
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Facebook Fortitude

Word on the street says that mobile threatens Facebook’s future. The mobile screen is way smaller and difficult to insert ads without disrupting the whole user experience.

The Facebook app is janky as it stands with bugs and slow response. That needs to get fixed first. One thing that Instagram taught all app developers is that speed is key to growth. No one wants to wait to see content. Instagram starts uploading user images even before the filter gets selected.

But have no fear, Facebook will figure it out. Zuckerberg feels the heat and is fiercely persistent. He’ll keep adding companies to his portfolio until he figures out how to create the ultimate mobile experience that keeps advertisers on board.

Every time we doubt Facebook it proves itself again. It could disappear one day like MySpace but we should remember that it still has Instagram just like Microsoft has the Xbox. It also knows more about us than our parents.

Facebook has enough manpower to come up with innovative solutions for its users and advertisers. There’s no quit.

People love to hate Facebook and use it at the same time. That part won’t change.

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Public’s Public

When we look back at Facebook we’ll have to congratulate it for opening up interest based networks that were reserved for early adopters and niche interests.

Now the only way for startups to scale quickly is to enable sharing activity to Facebook. But not everyone likes this strategy, especially the users.

As soon as Instagram sold out its most passionate users went nuts. How could something so cool, creative, and expressive sell to a behemoth? The same thing almost happened to Foursquare in 2010 and most likely will happen to Pinterest if it keeps it’s pace.

But the main reason people dislike Facebook absorption is mass. Networks like Instagram and Quora were public networks without feeling public. One could post content ‘anonymously’ and grow a tribe outside his or her friends.

As soon as Facebook intervenes users get disturbed. Don’t users want to grow their follower base with the inclusion of Facebook friends? Not really.

As a network, scale is the priority. As a user, niche expression and the feeling of uniqueness are priorities.

The user friction between mass and special interest networks is still overhyped. The best products get recognized and swallowed. And the users keep using.