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Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.

Oscar Wilde
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Sunday Social Roundup

  1. Twitter now enables GIFs just like Tumblr. Tumblr is well known for reviving the GIF format on its platform for creators. But what’s this new GIF functionality mean for Vine, which was Twitter’s GIF outlet in the first place?

  2. Facebook introduced Slingshot, apparently a Snapchat competitor. The only drawback is that you have to send something in return to view your friends content. I may be old school, but why enforce such a hurdle? Based on Facebook’s previous copycat history, this app is also bound to fail.

  3. Facebook is reportedly not cool, again. However, what I find interesting about these teens’ perspective is that they’re realizing what adults realized long ago, that people want real interactions. Social media is just a way to get there.

  4. There’s 250 new emojis going to be added to all phones. Apparently there’s even one to express the middle-finger. How far we’ve come.

  5. YouTube continues to integrate itself into the TV. At which point does YouTube become the new cable. It’s already doing the music deal.

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Sunday Social Roundup

  1. The World Cup started this week and generated in one day more tweets and Facebook banter than the Oscars. The World Cup is also one of the rare times advertisers can actually get through to Millennials.

  2. The New York Times is the beacon of journalism. The problem is that it still depends on print for most of its revenue. But digital changes everything. Think digital first, perhaps social media first like Buzzfeed, and print second.

  3. Self-discovery: In further evidence that Facebook and Twitter are becoming more like each other, here’s the Retweet icon now showing on Facebook posts.

  4. The iPhoneography awards were announced this week. I visited the site and noticed that you have to pay to submit your non-Photoshopped photos. That’s bullshit. How about partnering with Instagram, Flickr, and VSCO using a campaign hashtag for the collection process. I see pics in the VSCO gird every day that are comparable to the winners here.

  5. Social media ads can be obtrusive and immoral, suggesting things and ideas to people that go against their online behavior. Here’s an insightful article explaining why big data is bunk.

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The Young Turks And The Future Of News On YouTube

So if you and people like Jon Klein of Tapp are right, what does the future of TV look like? Is it just a set-top box with stations I subscribe to like podcasts?

I think that’s exactly what it is. Everything will become one giant ocean of content. And the people with the best branding will win. You will have to have advantages in search, in sorting, and in branding. If you’ve built a loyal audience, you have a tremendous advantage. Right now, I’d rather be us than them.

Who needs TV when your tribe is online?

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TV audience still has twice the number of online video viewers in the US.
TV audience still has twice the number of online video viewers in the US.
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kateoplis: “Even in this world where you’re getting everything you need and having this nice life, there’s still loneliness and longing and disconnection.” —Spike Jonze The Disconnectionists. 
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Narrowing the Publishing/Sharing Strategy

I remember a few years ago as social networks and self-publishing were taking off that the popular theory was to publish everywhere: Facebook, Twitter, Amazon, Barnes & Noble, etc.

That may have been a good strategy for then as consumers were still sporadic in their social and reading habits. But the Internet has quickly matured.

For me, cross-posting and cross-publishing is a waste of time when 80% of my social activity comes from Twitter and all my book sales come from Amazon. Indeed, FB is a huge referral driver but it’s much harder to get going if you’re a smaller brand page with no advertising dollars.  It’s also worth noting that the Amazon Kindle and Kindle app have crushed Barnes and Noble e-products.

As creators and self-marketers, time may be better spent publishing to a select number of distributors while you let the crowds spread your content elsewhere. Of course, I’d like to explore Reddit more and possibly be more aggressive on Quora to flex my expertise. But those too come at the cost of time.

I now know that promoting content everywhere is a strategy that calls for inevitable burnout. Share to Google+?  No way, I’m good.  If I had it my way, everything would just emerge from this blog and my Twitter account would be vacant, but I just don’t have the audience yet.

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IBM predicts that Local retail shopping will beat online shopping in the next 5 years

Stores will able to catch up with the web as soon as they offer more in-store product and content personalization.  The mobile phone should just be the remote to create that unique, personalized experience. 

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I wish you could recast and reshape online advertising like you can outdoor advertising. Those Facebook ads, pre-rolls, and pop-ups are so invasive yet the only you can do is click out or steer your eyes away.
I wish you could recast and reshape online advertising like you can outdoor advertising. Those Facebook ads, pre-rolls, and pop-ups are so invasive yet the only you can do is click out or steer your eyes away.

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To all those who declared our experiment a failure, you have to understand how innovation works. Few ideas work on the first try. Iteration is key to innovation.

— The Godfather of MOOCs, Sebastian Thrun