Loop your best pins with Tailwind’s new SmartLoop feature

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Loop your best pins with Tailwind's new SmartLoop feature

If you want to stay active on Pinterest with minimal effort, you'll need to start using Tailwind's new SmartLoop feature.

As an active Tailwind user and affiliate, I had the pleasure to get a sneak peek at the new software last week before it was officially released in beta.

Disclosure: I’m a Tailwind affiliate and will make a small referral fee if you use my link.

What is SmartLoop?

SmartLoop takes content you've previously pinned and puts those pins back into the most relevant boards at the best times for engagement. This way, you can maximize your best-performing evergreen pins without having to track their last pin date in an Excel doc and manually reschedule them again.

Why loop your pins

Looping your top pins helps is one of the easiest ways to stay active on Pinterest without spamming the feeds with the same, repetitive content too often. Tailwind worked directly with Pinterest to develop healthy ways to reshare your content without looking like a bot. Pinterest has banned similar looping services like Boardbooster due to improper pinning practices. So rest-assure: Tailwind is 100% Pinterest-approved partner. 

Set-it-and-forget-it. My favorite part about SmartLoop is the seasonal pinning feature where you can set a start and stop time for a collection of pins. You can set up a loop for the holidays for instance, and start pinning your own content to gift boards, party ideas, and more.

You can also set up loops to go more niche and focus on trends related to custom bikes, wrap dresses or jumpsuits. Remember to keep up with the Pinterest business blog for more on trends and business insight.

You're going to save so much time with SmartLoop so you can focus on creating new content and optimizing all your social media strategies. 

How to set up SmartLoop and automate your pinning

  1. Set up a loop and pick a loop type

As mentioned above, decide whether you want to create an evergreen or seasonal campaign.  Keep in mind that evergreen loops will reshare your pins indefinitely all year round. This is also a great time to think about creating loops specific to group boards, even ones with strict rules. Later on, you can set up Board Rules so you never have to worry about excess pinning.  

2. Select the pins you want to loop

After creating your loop and selecting which boards to pin to, you'll go ahead and select the pins you'll want to loop. I recommend selecting the ones with the most clicks (see your Pinterest data) so you can optimize clicks to your site but you can also select the ones with the most saves, as recommended by Tailwind.

Loop your best pins with Tailwind's new SmartLoop feature

3. Decide on the frequency for pinning 

At the next step, you'll choose the frequency of pinning. Core content will be pins you'd like to pin to at least 1x/day, Niche content will be those pins that will publish 4x/week. 

Loop your best pins with Tailwind's new SmartLoop feature

4. Specify board rules

As mentioned earlier, you'll have the option to set board rules to abide by the best group practices for particular boards. Just note that these rules are separate than any pins you've scheduled for your queue or interval pinning.

Loop your best pins with Tailwind's new SmartLoop feature

After you set up your loops, you'll be able to manage of all them and make edits in the main SmartLoop dashboard. This is where you'll find loop and pin performance as well in case you want to add new top performers and delete underperforming ones.

If you want a complete video tutorial on mastering SmartLoop, watch the below video from Tailwind. 

Using SmartLoop will save you both time and headspace so you can focus on other parts of your business while also allowing time to create new pins. You'll also make more money.

How much does SmartLoop cost?

In terms of costs, note that you always get up 100 pins free with setting up your Tailwind. But if you're already a Plus Plan member, you get 250 looped pins at no cost to you. Below is the pricing for SmartLoop power-ups.

Loop your best pins with Tailwind's new SmartLoop feature

For a more detailed view on SmartLoop pricing, see below. 

SmartLoop Pricing including a limited time 50% Private Beta discount
Paid AnnuallyPaid Monthly# SmartLoop Posts
FreeFree250
$5/mo$7.50/mo1000
$10/mo$15/mo2500
$15/mo$22.50/moUnlimited

Tailwind Blog Content about SmartLoop

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A zibaldone was a 14th-century scrapbook

Zibaldone italian scrapbook

Whether you journal, blog, or keep a collection of inspirational images and quotes on Pinterest or Tumblr, you're continuing the tradition of zibaldoning. A zibaldone was a 14th-century scrapbook that means “a heap of things” in Italian.

“Some media scholars argue that commonplace books and zibaldones were precursors to the Internet, which is similarly scrappy and mixed-up, rich in influences and perfectly willing to zig-zag between genres.”


19th-century Italian poet Giacomo Leopardi was the person to modernize the zibaldone to include musings, drafts of his poems, and observations. Others hodepodgers like Thomas Jefferson copied passages of their favorite novels into his scrapbook for quick reference.

Zibaldones were a way to archive memories, bookmark notes, and make sense of the world. They served as a bank of reflections and a guidepost for a living. Said Leopardi's on his commonplace notebooks:

“You learn about a hundred pages a day about how to live. But the book (this book) has 15 or 20 million pages.”

Modern-day zibaldones are web-based applications that have become a way to show your work and thinking as it progresses. But if you still prefer analog, “All you need to start your own zibaldone or commonplace is a blank notebook, a pen, an open mind, and maybe a roll of tape.”

How to Keep a Zibaldone, the 14th Century's Answer to Tumblr

 

Living Through a Virtual Reality Headset

A few years ago I saw Pinterest founder Ben Silbermann speak at a brand conference.

What he said has stuck with me since. He said that he created Pinterest is to inspire people to do things in the real world. In other words, to get people off the computer and out of the house so they would go on that excursion, try that exercise, or cook that recipe.

Not surprisingly, people have the same optimism for virtual reality but the same challenges exist.

People already live their lives through screens. Virtual reality is going to be so much better than the real world that no one's going to want to ever take it off. Even worse, the action-packed video games could lead to violence in the real world. On the flip side, the benefits of VR outweigh the costs.

Mark Zuckerberg bought Oculus Rift not just for gaming but for the educational purposes. Imagine learning whatever you want in a virtual class. Imagine standing with Jeff Staples as he teaches you how to make t-shirts in his Skillshare course. If the Internet flattened the world, virtual reality could give people the know-how and courage to actually change it.

Like Pinterest, the hope is that these VR devices inspire more real world action rather than becoming time-wasting machines.

Meanwhile, augmented reality looks rather unpleasant.

The Future Of Social Media Is Mobile Tribes

The first generation of social media touted “networking”, but the next generation, raised in always-on connectivity, will embrace ephemerality and digital tribalism. Those users will abandon the major social networks and migrate to more granular mobile villages with simpler ecosystems. They will follow a small circle of close friends on Instagram, pin with a small handful of followers on Pinterest, message with a girlfriend or schoolmate on WhatsApp or Snapchat, or follow a co-worker's check-ins on Foursquare. Or, they will build the next platforms and apps that don't exist yet.

Sounds like the rise of the curated interest graph.

7 Articles To Read This Weekend

Each week I share a bunch of articles that get me thinking differently about the world, particularly in areas around creativity, social media, and life.

Louis Menand: What Does Anxiety Mean? God gave people brains to make them overthinkers. Anxiety may be a brain killer but it can also be a survival tactic. Fear is one way to overcompensate for your present and future challenges. Who and what are your threats?

How Technology Killed the Future. Technology and social media mobilize opinion and rally action but the actions are typically less enduring. As fast as people fight for an idea they’re just as likely to forget and get distracted by something else.

Twitter-Bashing Bores. We’re still in the incipient stages of Internet publishing and communication. A lot of people hate Twitter because of it’s distracting nature. Well, guess what, we’ve always been distracted by other stuff and at least on screens people are reading and forming sentences. People only criticize what they fear to learn.

Liberal Legitimacy and the Least Bad Hegemon. I remember writing a college paper about the paradox of American power; how we’re defiantly unique from previous hegemons (Britain, France, Germany, Rome, etc) but equally the same in pursuing power and maintaining global order for economic and global political benefits. Would you rather have the most tested democracy and polyglot country running the world or a nation of sameness and crippled freedoms? I’m sorry, but the Chinese still need to get their basic civic principles together before they try to effectively maintain the peace as the US does today.

Breaking All The Rules on Social Media. Social media primary use is communication, not just PR. Here are some basic rules to follow when you get stuck:

  • Focus on personally connecting with your audience.
  • Relentlessly filter what you share online.
  • Spend your time & energy on what works.

Sharing is caring.

Redefining Work in the 4th Economy. Do you live to work or do you work to live? Work on purpose, don’t just punch out with the clock. If you find no meaning in your efforts at work you should either change your attitude or find another gig.

Pinterest Is More Popular Than Email for Sharing Stuff Online. If you’re going to share something you might as well share it publicly and give it context, i.e. throw it in a board.

No one likes checking email anymore but they do enjoy checking a social network for something that they too also want to buy and share/repin.

If you’re an E-commerce site, install the “pin it” button ASAP to make it easier for people to share and shop.

Facebook remains the top smartphone app in 2013 with 103 million unique users a month.  Instagram is also up 66% YOY which of course, Facebook owns.    The data never lies but Facebook’s era is certainly over.  I expect to see Pinterest and possibly Snapchat and other dark social apps included in these numbers next year.  (Via Nielsen) 
Facebook remains the top smartphone app in 2013 with 103 million unique users a month.  Instagram is also up 66% YOY which of course, Facebook owns.    The data never lies but Facebook’s era is certainly over.  I expect to see Pinterest and possibly Snapchat and other dark social apps included in these numbers next year.  (Via Nielsen) 

Look Out, It’s Instagram Envy

If Twitter is the street, Facebook the suburban-sprawl mall, and Pinterest some kind of mail-order catalog, Instagram is the many-windowed splendor of a younger Bergdorf’s, showing all we possess or wish for, under squares of filtered glass, each photographic pane backlit 24/7.

Instagram projects reality and desires, the latter which appears credible. Instagram is make believe.

Free Marketing at the Apple Store

Pinterest CEO Ben Silbermann used to “surreptitiously put Pinterest on every computer in his local Apple store.”

I still do this. There’s a rush of excitement in loading up your website on the store’s machines. You could be discovered!

With nearly 100 million visitors a quarter, using Apple store computers to display your work is like stealing free ad space. Don’t tell me you haven’t done this before.

The Apple store is a free museum, much like the public walls are Banksy’s canvas. How else is anyone going to find out about you if you don’t dare to show your work?

Blend in. Show the people what you got. But don’t just do it because you can. Believe your work is actually worth seeing.

Speaking in images

speak in images, instagram, social media, photography
via giphy

Images are the new status updates. They speak louder than words.

Mobile cameras and instant connectedness allow us to communicate visually. All you have to do is share a photo with a location or an expression, or both, and we’ll get it. It may even feel more human. Says director of psychology research Dr. Pamela Rutledge from the Media Psychology Research Center:

“We are hard-wired to respond to faces.”

Today, every message seems to be in image format. Pinterest, Instagram, and Snapchat are thriving without captions. Twitter and Facebook are also going this way.

Technology is advancing rapidly yet we’re all acting like distant cavemen. How often do you speak to someone through a screen rather than face to face?

Images are incredibly powerful but they’ll never replace the need for words and the rawness of physical interaction.

The point of sharing stuff with each other digitally is to inspire doing things together in real life so we can ultimately speak in sound.

Why cards are the future of the web

It’s already clear that product and interaction designers will heavily use cards. I think the same is true for marketers and creatives in advertising. As social media continues to rise, and continues to fragment into many services, taking up more and more of our time, marketing dollars will inevitably follow. The consistent thread through these services, the predominant canvas for creativity, will be card based. Content consumption on Facebook, Twitter, Pinterest, Instagram, Line, you name it, is all built on the card design metaphor.

I think there is no getting away from it. Cards are the next big thing in design and the creative arts. To me that’s incredibly exciting.

Pinterest and Instagram images are already cards. Clicking on them is merely flipping the card over. Pins, Instagrams, cards; they're just like magazine advertisements.

Instagram Pictures Itself Making Money

What might paid Instagram ads look like? Ms. White’s team is looking at the possibilities around the app’s Discover feature, which promotes popular content, as well the search function, which allows users to look up images or themes. Ms. White said some retailers also are interested in ad products that will allow users to click on pictures of products that link to a retailer’s own site. But she expressed reservations about such a system because many mobile websites need improvement.

There’s no URLs enabled in Instagram so naturally that’s an advertising opportunity, especially if Instagram embeds them into the image which then opens to the brand’s site upon click, just like Pinterest.

Pinterest and Path Attempt to Out-Douche Each Other Over the Letter ‘P’

Pinterest and Path both use a red-and-white themed “P” as the logo for their mobile apps, and they look so similar they’re almost like inverted versions of each other. Pinterest wants to keep Path from using the P by trademarking the letter so that other startups, like Path, are forced to change their logos.

How are the Phillies not getting involved?

7 articles to read this week

Below are some interesting articles that inspired me to think differently this week. 

In praise of laziness: Workers should be doing less, not more.  We need more free-thinking breaks, what Jack Welch called “looking at the window time.”  All of this comes with the announcement this week that Google is cutting its “20% time,” which led to some of its great inventions like Gmail and Adsense.   

Do you know what made Apple great?  Thomas Brand argues that what made Apple great was Steve Job's restraint.  Simplify.  Simplify.  Simplify.  

Orhan Pamuk talks to Simon Schama.  Turkey's famous author comes to explain how the many paradoxes of modern Turkey influenced his writing. 

Why We Need Nomads?  Self-proclaimed nomad Jessica Runner explains why nomads are society's true connectors. Move.  

Crosswords don’t make you clever.  I never had the patience for crosswords but I love to get outside.  Neuroscience professor Nicholas Spitzer argues that hiking creates more neurons than doing repetitive crossword puzzles. 

The Tragedy of the Sunset Photo.  There are a plethora of sunset images on Instagram yet too few good ones.  Lighting is hard to get right.  Plus, dark and moody photos feel more creative.  But you can sell both image types on Pinterest.  

Can what you do *before* you write improve your actual writing?  Interesting article exploring how rituals shape enjoyment in any process, like writing, which by the way, everyone should do. FYI – Seth Godin has been blogging for ten plus years and, surprise, he wasn't always great at it.

The World’s Most Useful Bazaar

Facebook and Twitter, designed for communicating and sharing personal stories, naturally put people in a social mindset. And in that context, commerce will always feel inappropriate.

Pinterest is for shopping, or at least pre-purchase intent. That makes it more potentially more valuable than Facebook or Twitter since the images are already the ads.