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Cool Kids Lose, Though It May Take A Few Years

teens should be aware that focusing too heavily on appearance and social hierarchies can be unhealthy

It was written.

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What Was, Is and Will Be Popular

New York Times culture editor Adam Sternbergh explains the conundrum of popularity in today’s high speed, viral world.  

If something is popular, it can’t also be good.

What’s to say something is actually popular, something that sells or streams, or both?  Just because something is popular today, doesn’t mean it’ll still be popular tomorrow.  Our digital appetites are transitory and therefore misleading.  

Paradoxically, popularity is now both infinitely quantifiable and infinitely elusive.  

Just make it stick.  

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“The Shift”

“the shift from mass to micro, the shift from top-down to bottom-up and the shift from traditional marketing to purposeful marketing.” – Can’t Buy Me Like

The giant sucking sound of the mainstream?