Tag: popularity
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We make great trends
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by
Some people enjoy the process of discovery. They want access to niche communities and discrete resources, trying to “get it” before everyone else. These people are also the incubators of trends, filtering the good from the bad before deciding what goes mainstream. Naturally, the edgy curator loses interest as soon as something becomes a commercial…
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A window through popularity
Popularity rarely equates to quality, particularly when it relates to art that’s abundant like books, music, and paintings. It’s impossible to sift through catalogs of content and proclaim one piece better than the other. Popularity is often the result of mass marketing. Budgets dictate following. A bank-backed Universal Studios will always create more awareness than…
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The unclassifiable
When we stop becoming someone for everyone, we start to find the right people instead. That’s not to say we want to remain unknown or unclassifiable. One can still ride the wave of uniqueness and make a big splash. Do you think Radiohead cares about the pop charts? The band thrives at the fringes, showing…