Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.
Table top advertising or food marketing is no different than any other product marketing: the illusion never matches with the reality of creating it. In reality, the food has been dressed up and augmented to look fresh and mouth watering like those lobsters in Red Lobster commercials.
Fashion advertising is similar. The model is always more enticing wearing makeup and sporting a six pack. When models make commercials, they never smile. Bad assery sells.
Not surprisingly, food porn and selfies are huge on Instagram too, the people’s marketing platform. A little bit of shoot preparation and filters make both food and faces look better than they actually are.
Today, anyone can use technology to create a Hollywood look. Everyone’s deceiving and buying lies at the same time. We all desire better versions of ourselves, including what appears on our plates.
As an entrepreneur, writer, podcaster, investor, motivational speaker, and life hacker, Tim Ferriss is a jack of all trades.
Like many of us, he’s obsessed with work and optimizing work habits. But he learned the hard way. A near suicide and a breakup with his girlfriend made him change. Instead of being goal-driven, he played with ‘what ifs’ in what he calls fear-setting.
To much chagrin, he left his business in 2004 to spend a month in London. It turned out all those fears he had – his company would collapse, the IRS would come after him — never happened. The opposite unfolded. He ended up traveling the world for a year where he lived more and worked less. an experience which led him to write his best-selling book The 4-Hour Work Week(Amazon).
At the core of Tim’s life-practice is stoicism, an age-old philosophy that has guided successful leaders from George Washington to Bill Belichick.
So around 300 BC in Athens,someone named Zeno of Citium taught many lectureswalking around a painted porch, a “stoa.”That later became “stoicism.”And in the Greco-Roman world,people used stoicism as a comprehensive systemfor doing many, many things.But for our purposes, chief among them was training yourselfto separate what you can control from what you cannot control,and then doing exercises to focus exclusivelyon the former.This decreases emotional reactivity,which can be a superpower.
There are two quotes Tim always keeps the top of mind in his daily life. The first is that “We suffer more often in imagination than in reality,” wrote the Stoic philosopher Seneca the Younger.
The second comes from a modern-day Stoic Jerzy Gregorek “Easy choices, hard life.Hard choices, easy life,” which became the backbone in his survival as a political refugee and endurance as four-time world champion Olympic weightlifter.
Fear-setting is a life practice. It takes a lot of nerve to imagine our worst fears and take calculated risks, but the cost of inaction is even worse. Remember things are never as bad as they seem.
It had that barbershop vibe, the relaxed atmosphere where people kicked back, dug the crates, and talked music.
There were posters and promotional displays but they couldn’t outshine the album artwork. Marketing started from the bottom up. Consumption was based on peer recommendations.
The record shop was a place of giver’s gain, where the information shared upfront by one crate digger to another got reciprocated down the road.
Back then, music collecting was truly social. Today, social algorithms make recommendations.
While the data is getting smarter, popularity reigns because the wisdom of crowds leans popular, making music suggestions more mimetic and less random. Pop music exists because people are too shallow, lazy, or genuinely uninterested in looking deeper.
You only need to listen to a few DJs and curators to know what’s good. These are the same crate diggers you used to speak to in the record stores which are now mostly nonexistent.
Taste is not universal. It’s personal yet relatable and trustworthy, especially if it’s coming from a respected source.
Stepping into a particular record store once meant openness and experimentation, the willingness to try new sounds and share tracks with others.
In the absence of music shops, music lost some of its frequency and culture fell on deaf ears.