The medium is how something works, how content gets transported, shared, and distributed. The Internet is a medium. Newspapers are a medium. TV, radio, and books are also mediums.
A medium is any platform that connects people together to help facilitate conversation. The medium is the fulcrum for storytelling. But some mediums are more powerful than others. Twitter excels at spreading and goading new movements. That’s why governments are so quick to shut it down. China finds Instagram an equal threat.
The medium is the message. – Marshall Mckihan.
Content is king. But the medium is its BFF.