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Stickers…

On cars. On computers. On street posts. Stickers are impermanent but ubiquitous. They signal support and celebrate success.

  • “My son/daughter made the Honor roll.”
  • “I love Apple.”
  • “We just voted for Obama.”

All stickers are endorsements. They’re a badge of honor, today’s equivalent of a digital avatar.

We want people to know things about us whether we know each other or not. Ambient awareness is subtle but memorable.

Stickers, badges, avatars, and logos. We are what we choose to display. But the only way to validate stickers is through personal effort, not self-promotion. Wear that sticker on your heart.

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Success Through Less

When we get nervous we tend to throw out everything and see what sticks.

This often leads to unnecessary tweets, excess Instagrams, and surfeit emails. It only works when you’re new and you’ve yet to establish a permanent audience.

But then you need to slow down production and evaluate where you see the best results. People will unfollow you if your work is jumbled and if you proclaim mastery in areas where you’re actually mediocre.

People demand the best content. Once you establish a niche, keep serving them the content that they want instead of trying to appeal to all audiences.

Constrict if and when you can.