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The Economist rethinks ‘lean forward, lean back’ model

Readers should not remember the particular device on which they read an article or saw an ad, whether in print, on a smartphone, tablet or desktop.

“If we execute this correctly, all devices should fall away and leave nothing but the content,” he said.

In other words, the goal is to make content agnostic to the inevitability of format shifting.

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Writing into a Wall

Ideas can be sticky. Too sticky. The last few months I’ve been working on a book called Train Diaries, based off a series of posts on Medium.

After rereading the first draft last night, I immediately felt agitated. I felt like I was forcing myself to publish a book on an idea just because I did months of work.

Sometimes, you can’t see the whole product until you put the pieces together.

Don’t get me wrong: I still think using the train as a metaphor to predict the evolution of technology and social media makes sense. A lot of the things that happen on the train eventually happen at large.

But quitting can be an absolute relief, especially since I’m not even sold on the book. I’m actually just going to let this concept sit. It may just be a chapter of another book. I always go back to Seth Godin’s advice:

“Don’t publish everything you write, but the more you write, the more you have to choose from.”

My first draft is shit. I’m not going to force oil under a rock for a book that has already has a small digital shelf life.

Books are like my little startups. And just like that , I’m moving on to the next one.

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Don’t publish everything you write, but the more you write, the more you have to choose from.

Seth Godin