“Podcasts are the audio of our time. They can be beautifully produced, as good as a good book, and perhaps they will supersede radio. But there’s something about the knowledge that countless others are listening to the same thing as me, at the same time as me, that can’t be replaced. When I listen to radio from other time zones, I am reminded that I do not move through times of day but rather they move through me. Somewhere in the world, it is always far too late to be up listening to the radio”
The strategy is based on a growing amount of research that shows in increasingly granular detail what radio programmers have long believed—listeners tend to stay tuned when they hear a familiar song, and tune out when they hear music they don’t recognize.
The data, coupled with the ballooning number of music sources competing for listeners’ attention, are making radio stations more reluctant than ever to pull well-known hits from their rotations, extending the time artists must wait to introduce new songs.
This is why I ignore what’s popular. If you only listen to and consume what everyone else does, you never appreciate what’s next.
In other words, the long tail theory or ‘mass of niches’ that was apparently going to take over the digital space is dead wrong.
But it could be so right.
It’s taken me years, but I’ve finally acknowledged that there is no longer any reason to own music. But I still want to collect it. Rdio lets me do this in a way that Spotify doesn’t while also allowing me to listen to entire albums without buying them, a feature that iTunes doesn’t offer.
Agreed, Rdio is better designed than Spotify but I’m still looking for the deep cloud catalog. For example, Rdio matched only 1/3 of my iTunes songs.
Most of the music I listen to is still on SoundCloud and not available in streaming format anywhere else.
Unlike teens today, I also like to keep my music which means for every tune I like I want to save a digital file or an MP3. Call me a digital music hoarder or music collector but I just don’t think some of these music platforms will hang around forever and everything must be backed up!
I wish the cloud was fast enough to store my 143 days of listenable music for listening anywhere in the world. Services like Google and Amazon lockers promise mass storage just for music but they’re too damn slow upon upload and playback. Yes, this is also an widescale Internet problem. LTE can still be a tortoise.
My listening behavior is not replicable in the cloud just yet. Unfortunately, I don’t think Apple’s iRadio which sounds more like Pandora, Songza, Last.Fm, etc. is the solve either.
Consumption and listening across devices and multiple platforms is therefore the status quo. One day the entire collection, owned and rented, will be synced.