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Cyber Monday was the Biggest Online Shopping Day in History with 18% Growth vs 2012

Social Commerce didn’t happen on Cyber Monday: Social Networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 1% in e-commerce sales on Cyber Monday.

Social didn’t convert because people had already organized their shopping lists beforehand. Pinterest sales occur as far as 2 months after the original pin.

Social = pre-purchase intent.

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Retail Therapy: Inside the Apple Store: Let’s Get Ready to Rumble.

When formulating the philosophy behind Apple Retail, brainstorming executives tried to recall their most exemplary customer service experience, which turned out to be hospitality at the Ritz Carlton.

Stealing one from the hotel business. Smart.

Free workshops for newer products like the iPad, free classes on photography and music programs, and inexpensive Personal Training sessions are known in business as “loss leaders.” They don’t make money, but they add perceived value to the things that do. Just as important, they get people into the store, where Apple makes more revenue per square foot than Tiffany’s or any Mercedes dealership—or any other major retailer in the world.

Stealing one from the schools. Brilliant.

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Shopping in Turkey

Everything is local. Everything is negotiable. Being a salesperson in Turkey is less about promotion and all about price. You have to be able to juggle both math and customer expectations on your feet. You should always have a backup plan.

Politics is also an important factor in the Turkish retail process. The more people you know, the more money you’ll make.

In the United States, everything has a set price. You have to make pre-planned price changes to undercut your competitor even by the slightest penny. Americans want the best deals and they’ll search more broadly on the Internet for cheaper prices until they find them.

America is less about local networks and more about mass consumption. Americans are suckers for big brands that tell emotional stories. We buy products based on vicarious experiences (e.g. jump like Michael Jordan) as well as the traditional 4 P’s of marketing: strong store placement, current promotions, a reasonable price, and product utility.

Above all, Americans demand quality and a unique experience in store and online. We don’t want bad design and bugs to impede the shopping and checkout process. Customer service also has to be consistent.

Because of the Internet’s long-tail, Americans are just now starting to buy from a mass of niches. Crowd-funding is giving life to specific products tailored to meet specific tastes.

The Turkish model is still
far away from mass niches, instead focused on traditional forms of local selling. But all it takes is one homegrown Amazon, Sina Weibo, or Walmart to wipe out all the local stores. Turkey is ripe for disruption but it all depends on the vast spread of new technology. Until then, the local market will continue to thrive off the digital divide.

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  <img src="http://static1.squarespace.com/static/5306c0e3e4b00541d8fa4f75/5434a263e4b0ebb220d288af/5439932ce4b036fde29b3135/1413061160277//img.jpg" alt=""/>

Retail stores are like museums of art, turning shopping windows from the boring samples into the bizarre. The latter will always open more eyes and garner foot traffic. But then you still have to make the sale.

Taken at Bloomingdales.

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