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Cyber Monday was the Biggest Online Shopping Day in History with 18% Growth vs 2012

Social Commerce didn’t happen on Cyber Monday: Social Networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 1% in e-commerce sales on Cyber Monday.

Social didn’t convert because people had already organized their shopping lists beforehand. Pinterest sales occur as far as 2 months after the original pin.

Social = pre-purchase intent.

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Retail Therapy: Inside the Apple Store: Let’s Get Ready to Rumble.

When formulating the philosophy behind Apple Retail, brainstorming executives tried to recall their most exemplary customer service experience, which turned out to be hospitality at the Ritz Carlton.

Stealing one from the hotel business. Smart.

Free workshops for newer products like the iPad, free classes on photography and music programs, and inexpensive Personal Training sessions are known in business as “loss leaders.” They don’t make money, but they add perceived value to the things that do. Just as important, they get people into the store, where Apple makes more revenue per square foot than Tiffany’s or any Mercedes dealership—or any other major retailer in the world.

Stealing one from the schools. Brilliant.

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  <img src="http://static1.squarespace.com/static/5306c0e3e4b00541d8fa4f75/5434a263e4b0ebb220d288af/5439932ce4b036fde29b3135/1413061160277//img.jpg" alt=""/>

Retail stores are like museums of art, turning shopping windows from the boring samples into the bizarre. The latter will always open more eyes and garner foot traffic. But then you still have to make the sale.

Taken at Bloomingdales.