John Baldessari, Tips For Artists Who Want To Sell (1966 – 1968) Glad to see that the mind’s eye remains changed.
Marketing is sales. There’s no way around it. You’re trying to tell a story so that someone buys your product. The sales person is also a marketer, but their role is to close the deal which can often be intimidating. Shoppers today like to walk into a store and use their phone to navigate it. […]
That’s one way to set expectations. That belief will almost certainty set you up for pessimism and boredom, which often leads to failure. No one feels sorry for you. People have their own busy schedules and issues to worry about. But if you can somehow make yourself feel better, the people around you will be […]
“Commercial is seen as a dirty word in the creative world, but to make things happen, you have to understand business.” — Faye Toogood
Some people create stuff with consumption in mind. If you’re goal is to generate instant sales then it may behoove you to create what people want right now. But if you want to raise eyebrows and stand out from everyone else, you’ll have to ship something remarkable that no one’s seen before. Innovation can be […]
“ideas require good marketing if they’re going to reach their intended customers.” An idea is only as great as its marketing and selling. Having a grand vision is even harder, because you have to do the work and be patient enough for people to get it. How confident are you in your ideas? I guess […]
“If you’re an artist, an innovator, or a creative person, this scenario should sound familiar to you. We may go into a career because of our values, our ideals, our art, but the reality of capitalism opposes us. Our dreams just don’t pay the bills. So what exactly is an artist to do?” Learn the […]
Everything is local. Everything is negotiable. Being a salesperson in Turkey is less about promotion and all about price. You have to be able to juggle both math and customer expectations on your feet. You should always have a backup plan. Politics is also an important factor in the Turkish retail process. The more people […]