On writing books: A book is a block of thought that is more likely to change a person’s thought, like hypnosis.
On marketing: There are 2 main marketing strategies, (1) spreading a consistent and disciplined message like McDonald’s has for over 40 years and (2) creating an art form out of passion and then selling it to the passes, such as Howard Schultz obsession with the Italian espresso.
On Godin’s Domino Project: A manifesto is a book as short as you can make it, that is shareable and revolutionary. Let people steal and implement the ideas in it.
And some advice: We’re in the midst of the death of the Industrial Revolution and the factory, the people that will be remembered are doing work that matters and clearing up the chaos we see today.
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