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The Bleachers

The Bleachers by Louise Delfin

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Creativity

Reviewing Concepts

Concepts are initial ideas, sketches, plans, on how things could look and be built out. They’re not meant to be final but rather starters for discussion, the means of inquiry.

Here’s Elon Musk’s sketch for his proposed “Hyperloop.”

Reviewing Concepts

Here’s Jack Dorsey rough sketch of Twitter.

Reviewing Concepts

The sketch is a jumping off point. By all means, criticize it, toss it, or add to it.  But as a reviewer, don’t make believe it’s ready to ship unless you’re prepared to sketch one yourself.

Creativity is a work in process and understanding, the endeavor to turn meaningful concepts into life. All ideas from scratch and then grow in the execution.

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Lord Quas, “Pen Game Sick”
Lord Quas, “Pen Game Sick”

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twttr sketch by jack dorsey on Flickr. We’re calling it twttr (though this original rendering calls it stat.us; I love the word.ed domains, e.g. gu.st/). It’s evolved a lot in the past few months. From an excited discussion and persuasion on the South Park playground to a recently approved application for a SMS shortcode. I’m happy this idea has taken root; I hope it thrives. Some things are worth the wait. July, 2000.
twttr sketch by jack dorsey on Flickr. We’re calling it twttr (though this original rendering calls it stat.us; I love the word.ed domains, e.g. gu.st/). It’s evolved a lot in the past few months. From an excited discussion and persuasion on the South Park playground to a recently approved application for a SMS shortcode. I’m happy this idea has taken root; I hope it thrives. Some things are worth the wait. July, 2000.

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Sketch all the time. Get the ideas out of your head and down on paper. Doesn’t matter if you can’t draw a stick figure.

Josh Brewer