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Sunday Social Roundup

  1. Facebook is following in the footsteps of Snapchat and exploring expiring content. Finally, Facebook realizes that competing against Snapchat with Slingshot is a waste of time. People just want additional popular features in the existing Facebook, not entirely new apps.

  2. Apple introduced the iPhone 6, 6+, and it’s Smart watch this week. I went ahead and ordered the 6+ because I’m still running with the inferior camera of the iPhone 5. Bigger is better, I hope. Oh, and Apple also introduced Apple Pay, which plans to replace the physical credit card and turn your phone into a digital wallet. Finally. Is the TV next?

  3. Facebook, Yahoo, and Twitter plan to take on YouTube in the bid to attract video stars. I finally realized why these YouTube video stars have more fans than brands on YouTube, because they act like they’re your friend.

  4. Will Ferrell is challenging gamers to raise money for charity. Donators will be able to win the opportunity to play with the actor which to be broadcasted on Twitch. What I love about this is using a recognizable face and a new platform (Twitch) to support a good cause.

  5. You’ll never win an argument on social media because it’s too democratic a platform (everyone has a microphone) and its too fast. The only good news is that the arguments are ephemeral as people quickly look for the next chance to opine.

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Sunday Social Roundup

  1. Snapchat is starting to offer brands advertising opportunities. I think it’s worth an exploration but Snapchat’s primary focus should be on acquiring new users. Facebook and Twitter didn’t introduce ads until a few years in. However, given that 500 million snaps are sent per day I’m sure the server costs are still to eat away at Snapchat’s investor dollars.

  2. SoundCloud finally caved in to record label demands to license the tracks on its platform. But I think this could be a boon for SoundCloud. The revenue generated through advertising will be shared amongst SoundCloud’s community of creators. SoundCloud is my music platform of choice. Not iTunes, Rdio, Beats, nor Spotify. SoundCloud just has better music and it works like Twitter, which wanted to buy it a couple months ago.

  3. Atlantic Media is building a social media platform that restricts users to share only once per day. Sharing once per day is probably enough anyway, as it’ll force users to focus on quality rather than quantity. Despite the constriction, most people still won’t have to the courage to share.

  4. Elan Morgan quit liking posts on Facebook for 2 weeks and now gets more diverse content in his newsfeed, like Twitter. When I liked the Buzzfeed page a couple weeks ago Facebook basically inundated my feed with Buzzfeed articles forcing me to like. Needless to say, I unfollowed Buzzfeed after a few days. Facebook’s algorithm doesn’t need to show every post like Twitter.

  5. Millennials are the last generation to understand what the old analog world is like. Meanwhile, Generation Z will have no context whatsoever having grown up with the Internet and touch screens. Are pens and paper still useful?

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Sunday Social Roundup

  1.  YouTube stars are the new Hollywood.  They’ve got millions of subscribers and crying fans.  All because these YouTubers decided to record themselves having fun or teaching what they love.  It’s a DIY world.  

  2.  All social networks seem to be unbundling their apps to do niche things. Foursquare spun off check-ins in its new Swarm app.  LinkedIn has an app dedicated to job search.  Facebook just forced all it’s users this week to download the Messenger app.  I’m not so sure this is a winning strategy.  

  3.  Posit: Getting replaced by ‘Facebook Places’ in Instagram’s geo-tag was the beginning of the end for Foursquare.  There’s just no way Foursquare can last, unless it sells all that valuable check-in data to another company.  

  4. Pinterest launched a direct messenger tool in its platform.  It’s less about chat than it is about speaking through aspirational images.  It’s already much better than Twitter’s DM service.

    + Here’s a graph showing that Internet users prefer to share privately much more than publicly. Vehicles for sharing real life outperform our publicly edited shared lives. Dark social wins.

  5.  Social media is not about shopping just yet. Would you like to buy something while socializing in a bar?  Nonetheless, Twitter seems to think it can make social shopping happen.

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Sunday Social Roundup

Below are some of the more interesting and innovative social media developments from this week.

  1. Facebook released a new app for approved celebrities/influencers. The best part about it is that it doesn’t have ads. Why can’t Facebook offer its regular users an as-free option? I’d pay $1/year for a clean feed.

  2. Another week, another tech story on how to go on a digital diet and escape social networks. Here’s a little post I wrote in 2013 about the fallacy of escaping social networks.

  3. The statistics show that social networkers are actually consuming long-form content despite scanning short-form snacks. In other words, nothing has really changed. You engage longer with content you actually like.

  4. Private, ephemeral sharing is the new public. Even analog photobooths are getting in on the new obsession with disappearing content.  The Eraser does just that. It takes your pic and quickly erases it.

  5. Customers are staying longer in restaurants because they’re wasting time on their Smartphones. That’s good news for restaurants that need the crowds but bad news for restaurants that need you to get in and out.

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Sunday Social Roundup

  1. Twitter data shows that World Cup viewers stay silent during penalty kicks. People want to watch pivotal moments in real time but keep the phone at bay to tweet reactions.

    +#BRA vs #GER is the most tweeted sports event of all time.

  2. Millennial shoppers use apps in the store to find discounts and product selects instead of reaching out to store employees. Go to any mall in America and you’ll discover that even the employees are googling the answers.

  3. Drones are going to introduce a whole new type of creative, aerial photography. Here’s an award winning Dronestagram shot of an Eagle. What’s the first pic you’d take with a drone? Please don’t say selfie.

  4. Forget about wearables. The future is getting devices embedded into your body. Cyborgs aren’t as crazy as you think. You already carry a hard drive in your pocket 24/7.

  5. The US government wants Iraqi radicals to keep tweeting and Instagramming. Do you think they’d ever be so dumb enough to reveal their location like Geraldo Rivera did during the Iraq War?

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Sunday Social Roundup

  1. Google is shutting down Orkut. I just received the final email notice this morning. I remember years ago when Google bought it, back when MySpace was blossoming and Facebook was emerging. I remember that Orkut was big internationally, especially in Brazil. I even remember my Brazilian college friends using it more actively than Facebook. Social networks come and go. I don’t think Facebook will exist a decade from now as we know it today, it’ll be completely unbundled, possibly rebranding itself Instagram.

    + Medium: The unbundling of Twitter

  2. Facebook got busted this week for running psychology experiments, and more, on its users. With unrestricted research, Facebook and Google data scientists have the “power to shape what we do in the world.”

    + Emarketer: High schools students still use Facebook above all else.

  3. Social media marketing is not top-down like traditional TV ads or print. The marketing funnel is actually flipped, starting with bottom up. If you can find your best fans and give them something exclusive they’ll spread the word for you. As a marketer, saved dollars means you can experiment with other things.

  4. One of my favorite Internet inventions Ifttt is powering the Internet of Things starting with Nest. Imagine all the Ifttt recipes for the smart kitchen and eventually, smart cars.

  5. Now that’s interesting. According to Instagram founder Kevin Systrom, YouTube was originally a dating site, just as Instagram was originally a check-in site like Foursquare.

    +Mashable: Speaking of Instagram, I suspect that it’ll follow Vine’s lead & show the number of views on both videos and photos soon too. Marketers need that data.

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Sunday Social Roundup

  1. Surprise, surprise. Apparently social media has zero impact on sales. As a social media manager, sales is always at the back of your mind but engagement comes first. Plus, I like to think of social media as soft power, using the power of storytelling through micro-content to create strong memories. Emotions are hard to quantify via sales. Plus, marketing is sales?

  2. Facebook is turning up the pressure on Twitter by building it’s own real-time trending topics platform. Strategically, it makes sense but Facebook is a friends forum for highlighting stories in the aggregate. For breaking news, Twitter first and then Facebook to see if it’s resonating with other friends in your network.

  3. The data is incontrovertible. Apps rule the web. People also visit sites sideways, not through the homepage. The world is mobile using mobile phones using mobile apps.

  4. It turns out teens still actually use Facebook, more so than any other social network. I’m not surprised. Facebook is so deeply ingrained into the social networking conscious that it’s easy to forget you ever went on.

  5. Twitter wants its users to be more original rather than lazily retweeting but it also wants to give user’s more text space. So you can tweet your comment with the content your referencing as an image card. I like this but I also enjoy quote tweeting since it constricts your opinion while keeping the other person’s tweet as part of the character count.

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Sunday Social Roundup

  1. Twitter now enables GIFs just like Tumblr. Tumblr is well known for reviving the GIF format on its platform for creators. But what’s this new GIF functionality mean for Vine, which was Twitter’s GIF outlet in the first place?

  2. Facebook introduced Slingshot, apparently a Snapchat competitor. The only drawback is that you have to send something in return to view your friends content. I may be old school, but why enforce such a hurdle? Based on Facebook’s previous copycat history, this app is also bound to fail.

  3. Facebook is reportedly not cool, again. However, what I find interesting about these teens’ perspective is that they’re realizing what adults realized long ago, that people want real interactions. Social media is just a way to get there.

  4. There’s 250 new emojis going to be added to all phones. Apparently there’s even one to express the middle-finger. How far we’ve come.

  5. YouTube continues to integrate itself into the TV. At which point does YouTube become the new cable. It’s already doing the music deal.

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Sunday Social Roundup

  1. The World Cup started this week and generated in one day more tweets and Facebook banter than the Oscars. The World Cup is also one of the rare times advertisers can actually get through to Millennials.

  2. The New York Times is the beacon of journalism. The problem is that it still depends on print for most of its revenue. But digital changes everything. Think digital first, perhaps social media first like Buzzfeed, and print second.

  3. Self-discovery: In further evidence that Facebook and Twitter are becoming more like each other, here’s the Retweet icon now showing on Facebook posts.

  4. The iPhoneography awards were announced this week. I visited the site and noticed that you have to pay to submit your non-Photoshopped photos. That’s bullshit. How about partnering with Instagram, Flickr, and VSCO using a campaign hashtag for the collection process. I see pics in the VSCO gird every day that are comparable to the winners here.

  5. Social media ads can be obtrusive and immoral, suggesting things and ideas to people that go against their online behavior. Here’s an insightful article explaining why big data is bunk.

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Sunday Social Roundup

  1. Instagram pulled a VSCO and introduced more editing tools this week, most notably the ability to reduce the strength of filters. I still think VSCO’s filters are superior and more natural looking.

  2. Beats introduced a star packed World Cup commercial. No wonder they sold to Apple. Otherwise, who was going to pay the bill for this commercial?

  3. I worked for a company called TopSpin (now owned by Beats and hence, Apple) who built websites for artists so they could build their own communities and sell directly to fans. A similar development looks to be on the horizon for retailers. Why give your data to Facebook and Pinterest when you can replicate that experience on your site? I will admit though that the direct to fan model usually attracts hard-core fans. Side note: These proprietary internal networks may also be more beneficial for b2b operations.

  4. Social media is getting ready for the World Cup. Here’s a bunch of dog breeds and their matching national teams. I suspect that this #WorldCup2014 will not only be another massive moment for Twitter but will be huge for Instagram too. Naturally, I tweeted this too. Instagram is also sending me World Cup masks made by @artedemirar.

  5. It feels kind of old school to add social share buttons to your site but people actually use them. Not only that, some sites like Buzzfeed are seeing more shares via WhatsApp than Twitter. In other words, people prefer to communicate in private, or what’s known as Dark social.