“Build it and they will come” only works in the movies.

“Build it and they will come” only works in the movies. Social Media is “build it, nurture it, engage them, and they may come and stay.” Seth Godin Advertisements


People need widgets

People need widgets in order to meet other people.  The widget can be a dog, a beer, or a coffee, anything that increases the likeliness of people talking in a social setting.  People feel more confident and more engaged when they’re holding on to something and have a reason to be there. It’s easier meet […]

Sunday Social Roundup

Let’s make this routine. Since I post my favorite articles from the week on Saturdays I thought I’d make Sundays the day where I focus on some key takeaways in social media and tech from the past week.   You may also like: Facebook is building its own version of Snapchat after failing to buy […]

Teens aren’t abandoning “social.” They’re just using the word correctly. — Understandings & Epiphanies

Kids aren’t leaving social networks. They’re redefining the word “social.” Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging […]

You Are What You Tweet

“You are who your last dozen tweets say you are.” Your content is a bumper sticker. I tend to tweet about the following: Arsenal & US Soccer, creativity, art, inspirational quotes, new music, new technology, social media, with the occasional joke. That’s why Google Reader is such an indispensable tool: it helps me find the […]