“Build it and they will come” only works in the movies. Social Media is “build it, nurture it, engage them, and they may come and stay.”Seth Godin
People need widgets in order to meet other people. The widget can be a dog, a beer, or a coffee, anything that increases the likeliness of people talking in a social setting. People feel more confident and more engaged when they’re holding on to something and have a reason to be there.
It’s easier meet new people when we’re younger because there are simply more free time and more opportunities: at school, in organized sport, clubs, and countless other extracurricular activities. Adults are either too busy or too jaded to participate in social activities every day. That’s why they may go online and socialize on Twitter and Facebook instead. It’s quicker, easier, and can be done from the couch.
People are social animals whether or not they prefer to be social. We identify ourselves in comparison to other people. At the end of the day, we seek validation. The central question we all ask is “Is anyone listening to me?”
Location either liberates or constricts action.
You probably talk more with your co-workers or fellow students in a bar than you do at work or in the classroom, and vice versa.
Place and context influence social behavior. Like a chameleon, adaptation increases your chance of survival. But all you actually have to do is be yourself.
Expression is the best form of impression.
Kids aren’t leaving social networks. They’re redefining the word “social.” Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging information and emotion. Not posting it. Exchanging it.
Social, as in conversation, where every post gets a guaranteed response and relationships are built to last; not “social” as in mass distribution (Twitter/Facebook) where most posts go unheard because no one is paying attention.
“You are who your last dozen tweets say you are.”
I tend to tweet about the following: Arsenal & US Soccer, creativity, art, inspirational quotes, new music, new technology, social media, with the occasional joke. That’s why Google Reader is such an indispensable tool: it helps me find the nuggets of information I’m interested in which I then broadcast to the world.
I typically mix aspirational tweets with my own original content: blog posts and Flickr/Instagram photos, and more recently, Vine videos.
Twitter is a reflection of your interests and what you think about all day. It’s the identity you want to project to the world.
Sharing hugely impacts behavior. One of the main reasons I walk to and from work is so I can capture interesting content to add to this blog. It’s a way of saying, “Look where I am right now,” as Ricky Van Veen so eloquently puts it in the video below.
Social media is our public microphone. Which means you also have to take complete responsibility for what you share and say. It’s fun, and a bit risky.
The smartphone/tablet is commonly known as the Second screen.
But what’s actually happening is the reverse. People are merely listening to the TV and picking their heads up to catch the biggest moments. The majority of programming therefore is just noise.
We give our companion devices more attention. We can Tweet, Facebook, Instagram, blog, YouTube, and read a book all at the same time. It’s truly a multi-media, content-shifting experience.
TV and devices aren’t even fungible. We’re so hyper-connected that our devices act like second brains. We’re never bored and certainly over-entertained.
The shift from TV consumption to online participation is only growing more rapidly. Unless the TV becomes smart, it’s going to become unnecessary like the landline phone.