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The Power of Observation

You can read all the reports you want. At the end of the day, the most insightful information comes from merely observing your surroundings.

If you’re a retailer, this could mean observing which bags your customers are carrying into your stores. Now you’ll know which businesses compliment your brand and which compete against it.

If you’re a social network, pick a place where’s there’s a mass collection of sedentary people and watch how they communicate on their phones. I can tell you right now from riding the train into New York every day that Facebook is still far and way the preferred way to share online, at least for adults.

Sight and vision are only as powerful as their activation. Things also need meaning in order to remember them. First you observe, then you snap and connect.

Everything around you has meaning. There are niche trends today that will be mass trends tomorrow. Data informs decisions but to see it play out live makes you smarter.

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Dangling lights in a new jewelry store (Taken with Instagram at 40 West 57th St)
Dangling lights in a new jewelry store (Taken with Instagram at 40 West 57th St)

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Forgotten Rubber Boots Outside a Retailer (Taken with Instagram at NYC)
Forgotten Rubber Boots Outside a Retailer (Taken with Instagram at NYC)

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).