The time is ripe to create an app for Facebook. You’ll instantly gain news users through frictionless sharing.
The Washington Post social reader is still benefitting from being the first social reader on Facebook. It consistently shows in my daily feed. I don’t think anyone read the Washington Post prior to the social reader app.
But the field is getting crowded. Facebook added 12 new apps today, half of them are editorial.
Every media company will create some type of app. And just like the digital music and book business, only 20% of them will get used.
Get in now while everyone knows your name.