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If you want to stay active on Pinterest with minimal effort, you'll need to start using Tailwind's new SmartLoop feature.
As an active Tailwind user and affiliate, I had the pleasure to get a sneak peek at the new software last week before it was officially released in beta.
Disclosure: I’m a Tailwind affiliate and will make a small referral fee if you use my link.
What is SmartLoop?
SmartLoop takes content you've previously pinned and puts those pins back into the most relevant boards at the best times for engagement. This way, you can maximize your best-performing evergreen pins without having to track their last pin date in an Excel doc and manually reschedule them again.
Why loop your pins
Looping your top pins helps is one of the easiest ways to stay active on Pinterest without spamming the feeds with the same, repetitive content too often. Tailwind worked directly with Pinterest to develop healthy ways to reshare your content without looking like a bot. Pinterest has banned similar looping services like
Set-it-and-forget-it. My favorite part about SmartLoop is the seasonal pinning feature where you can set a start and stop time for a collection of pins. You can set up a loop for the holidays for instance, and start pinning your own content to gift boards, party ideas, and more.
You can also set up loops to go more niche and focus on trends related to custom bikes, wrap dresses or jumpsuits. Remember to keep up with the Pinterest business blog for more on trends and business insight.
You're going to save so much time with SmartLoop so you can focus on creating new content and optimizing all your social media strategies.
How to set up SmartLoop and automate your pinning
- Set up a loop and pick a loop type
As mentioned above, decide whether you want to create an evergreen or seasonal campaign. Keep in mind that evergreen loops will reshare your pins indefinitely all year round. This is also a great time to think about creating loops specific to group boards, even ones with strict rules. Later on, you can set up Board Rules so you never have to worry about excess pinning.
2. Select the pins you want to loop
After creating your loop and selecting which boards to pin to, you'll go ahead and select the pins you'll want to loop. I recommend selecting the ones with the most clicks (see your Pinterest data) so you can optimize clicks to your site but you can also select the ones with the most saves, as recommended by Tailwind.
3. Decide on the frequency for pinning
At the next step, you'll choose the frequency of pinning. Core content will be pins you'd like to pin to at least 1x/day, Niche content will be those pins that will publish 4x/week.
4. Specify board rules
As mentioned earlier, you'll have the option to set board rules to abide by the best group practices for particular boards. Just note that these rules are separate than any pins you've scheduled for your queue or interval pinning.
After you set up your loops, you'll be able to manage of all them and make edits in the main SmartLoop dashboard. This is where you'll find loop and pin performance as well in case you want to add new top performers and delete underperforming ones.
If you want a complete video tutorial on mastering SmartLoop, watch the below video from Tailwind.
Using SmartLoop will save you both time and headspace so you can focus on other parts of your business while also allowing time to create new pins. You'll also make more money.
How much does SmartLoop cost?
In terms of costs, note that you always get up 100 pins free with setting up your Tailwind. But if you're already a Plus Plan member, you get 250 looped pins at no cost to you. Below is the pricing for SmartLoop power-ups.
For a more detailed view on SmartLoop pricing, see below.
|SmartLoop Pricing including a limited time 50% Private Beta discount|
|Paid Annually||Paid Monthly||# SmartLoop Posts|
Tailwind Blog Content about SmartLoop