Today, in our connected world, almost everyone creates. Almost everyone participates.
With the internet and new technologies of fabrication, remixing, editing, manipulating and distributing, it is becoming easier to create things – and share them with the world.
What is changing and probably – arguably – for the worse is that it is now easier to create “art”, and we see a lot of “bad” art being created and exposed.
Everyone is an artist. The tools are cheap and accessible and anyone can promote their work online. Technology inspires creativity.
However, few digital artists actually make it into the galleries. This is primarily because everyone’s art looks the same. The hanging wire, the reflection off the puddle, the lonely person, the smiling kid, beautiful hills, sunrise, etc. All Instagram’s look similar because they tell the same stories.
Real artists stand out. They break the mold, seek difference. They ignore the masses and build something unseen. Unfortunately, most art gets appreciated years later, sometimes after the artist dies.
Technology democratizes art and marketing. It makes it too easy. The best art will continue to emerge from those that take it seriously and work to offer a unique perspective. Sameness destroys creativity.