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“Nothing is real until it’s on television”

Image by Wells Baum

“It’s such an American thing that nothing is real until it’s on television.”

Tom Nichols

As Charlie Brown says after looking into the dark sky: “Let’s go inside and watch television. I’m beginning to feel insignificant.”

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Social Media

Online Is the New TV

I cut the cable years ago. But now TV is more pervasive because online is TV and Snapchat, YouTube, and Facebook Live are the channels.

But this new type of TV is different. It’s real, raw, and mostly unedited. For that reason, it can be more entertaining (re: distracting) than traditional TV.

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It’s no surprise that social media has overtaken traditional TV as a place where people find and consume the news.

The new TV is right in front of us on your computer screen, laptop or mobile. TV is ubiquitous, pervasive. And it’s just going to get stickier.

The newsfeed will be all video over the next 5 years. This means we’ll need to be wary of over-consumption.

Our attention is already scarce. TV is TV regardless of where the majority of people view video. Time spent watching TV can either be time-wasted or time well spent. Keep your eyeballs intact.

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Television is just another appliance. It’s a toaster with pictures.

Mark Fowler, 1981
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The Young Turks And The Future Of News On YouTube

So if you and people like Jon Klein of Tapp are right, what does the future of TV look like? Is it just a set-top box with stations I subscribe to like podcasts?

I think that’s exactly what it is. Everything will become one giant ocean of content. And the people with the best branding will win. You will have to have advantages in search, in sorting, and in branding. If you’ve built a loyal audience, you have a tremendous advantage. Right now, I’d rather be us than them.

Who needs TV when your tribe is online?

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Cord cutters.
Cord cutters.
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Ai Wewei designs Time Magazine’s new issue.
Ai Wewei designs Time Magazine’s new issue.