The remote control and mobile phone have turned us into bored content hunters. We flip channels and websites hoping to find something that excites us.
Such rapid hopping makes another person crazy. Indecision creates frustration.
There’s simply too much choice on TV and the Web. Without a plan we scan content until we stumble upon something that grabs our attention. The final destination may be sports, music, movies, or the news.
The TV and second screen can compete for attention or be complimentary. Just last night I watched US play Brazil while keeping an eye on game sentiment on Twitter. Other times I’ll use the TV simply as background noise and the mobile or desktop screen as my primary focus.
Whether it’s one screen or two, browsing the TV or the Internet from our coach is an inescapable process. There’s too much content clutter that to our advantage/disadvantage can be viewed quickly.
Sometimes turning everything off to be happy is the only choice.