He said people who were right a lot of the timewere people who often changed their minds. He doesn’t think consistency of thought is a particularly positive trait. It’s perfectly healthy — encouraged, even — to have an idea tomorrow that contradicted your idea today.
Most people say that you should make a decision and stick with it. What they don’t say is how long. There’s always new factors that come into play. Maybe you learned something the next day that tweaks your opinion slightly or completely reverses your position.
Flip flopping is not necessarily a bad thing if you can back it up with your gut and experience.
The most important thing to to is decide and then deduce. Unfortunately, sometimes you don’t know if you’re wrong until after you take the action. In some instances, such failure can have consequences, such as Tim Cook’s outing of Scott Forstall who messed up Apple’s maps and Siri launches.
Forstall mistakenly believed that he could replace a good product (Google Maps) with a shoddy one and grow it quickly as user data came in. It turns out people can quickly assess quality and convenience and complain about it loudly on the Internet.
If you do change your mind often, make sure you do it on decisions that don’t have a massive impact. Or simply delay that decision until you’ve done more market research. Even Steve Jobs was wrong a lot but he gave himself time to reflect until he felt more confident about a decision.
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You know, we started obviously in Apple using the iPad well before it was launched. Of course, we had our shades pulled and everything so nobody could see us. What I started noticing about my own personal behavior, it quickly became 80 to 90 percent of my consumption and work was done on the iPad. – Tim Cook
It gets overstated but it's worth nothing again and again. Apple wants to make the tablet a computer. Amazon wants to make the tablet a consumption device.
It all depends on your needs.