Swiss Miss: Rules To Live By

Tina Roth Eisenberg (aka SwissMiss) gives away her five personal rules, summarized below.

1. Embrace your superpower

What’s that one thing you do well and that powers your work? For Tina, it’s her enthusiasm; for others, it’s curiosity or doggedness. I like to think mine is creating connections between disparate things.

2. Don’t complain. Make things better.

Complaining should be a two-fold process. The first part is calling something out that’s not right. The second part often gets dismissed; if you’re going to complain enough you’re better off trying to come up with a solution yourself. YOU figure it out.

3. Choose wisely who you hang out with

Hang out with your scenius, people that inspire and challenge you. Those around you influence who you become.

4. Don’t forget to play

Work is stressful enough. Everyone needs a little bit more fun in their day. What’s one banal thing that you could make exciting or funny like a droor full of confetti? Do that.

5. Push to be better

Always persist. Mediocrity is only acceptable if it brings little good into your life. Excel at the things that matter, like you’re family, friends, and your work. Show up to be your best when your best is needed.


How much do you care?

The simple act of caring already puts you ahead of the rest of the pack.

Lack of care, or laziness, leads to weak efforts, missed opportunities, and failure.

Your best work needs passion, even if you have to fake it.

“When you’re enthusiastic about something, you keep going.” – 

Even if you don’t care, Care.


Swiss Miss at SXSW: “Eleven Rules I Live By”


I finally got to meet her, hug included!  Notes from Tina Roth Eisenberg Keynote at SXSW:

Tina’s “Eleven Rules I Live By:”

  1. Invest your life in what you love.  Tina doesn’t distinguish between work and play; they are one continuous stream of love.
  2. Embrace enthusiasm.  Tina says “When you’re enthusiastic about something, you keep going.”  Enthusiasm makes you blind to fear and failure.
  3. Don’t complain.  Make things better. Tina created Tattly out of the urge to make what she wanted. “The best way to complain is to make things.” – James Murphy, LCD Soundsystem
  4. Trust and empower.  Tina recommends to let go of responsibility by hiring talented folks.  She notes:  “The shift from maker to manager is hard. I see the designer who becomes CEO and wants to meddle with everything.”
  5. Experiences > Money.  The money comes, eventually.  Tina encourages us to care about what we make, such as what she did in establishing Creative Mornings.   “A labor of love always pays off.” – Scott Belsky
  6. Surround Yourself with Likeminded people. Tina poked the audience with a quote from Seth Godin:  “Who you hang out with determines what you dream about and what you collide with.”
  7. Collaborate. Tina encourages us to step away from ego and collaborate whenever we can.  Give up to get more.
  8. Ignore haters.  “Stay away from people that are fond of disliking things,” Tina implores.
  9. Make Time to think and breathe.   This is actually one of Tina’s goals.  Like many of us, we’re all living life in the fast lane and forgetting when and how to slow down.  I previously blogged about doing nothing.  “Wonderful things happen when your brain is empty.” – Maira Kalman
  10. If an opportunity scares you, take it.  To which Tina adds:  “Decide you want it more than you’re afraid of it.”  Fears are really opportunities in disguise.
  11. Be yourself.  Be Eccentric.  Tina ended with this from Abraham Lincoln:  “Whatever you are, be a good one.”

Above all, Tina reminds us take initiative and put a dent in the universe.

“The perfect moment is never here.” – Tina Roth Eisenberg

Why wait?  Remember to have fun.

Thanks Tina!