tom wolfe
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Tom Wolfe: ‘Logos are strictly a vanity industry’
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3 min read
In 1972, Tom Wolfe criticized companies for creating logos for no other reason but to look modern: The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket, Kor…
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“I’d rather be a lightning rod than a seismograph.” Tom Wolfe, The Electric Kool-Aid Acid Test