“There are moments where we want everybody in the world using Tumblr. And then there are moments where we have to pull it down and remember that the reason anybody in the world even cares is because there’s a smaller community here that is making this incredible stuff.” – Tumblr CEO, David Karp
Much as modern dance music is made up of samples, and postmodern art made up of “found” objects, re-assembled by the artist, Tumblr is about using the found to say something different.
Curation is the new kind of creativity. You don’t necessarily have to create original content to be recognized as a creative type. You just have to be excellent at remixing disparate things into holistic stories.
This is what DJs do, after all.
Pictures = Grids
Videos = Slideshows
Text = Feeds
As I’ve argued previously, Tumblr is going to be around for a long time because it’s the only platform that best leverages all three designs and user experiences and publishes content to an open web.
Tumblr is Facebook, Twitter, and Pinterest designed in one. However, it needs to sustain this momentum on mobile, the next web.
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