Tag: tumblrize


Apple Should Facilitate Social, Not Build It

Tim Cook hit it right on the head last night in his comments on Ping.

We tried Ping, and the customer voted. (link)

Ping was meant to be Spotify but it was stuck to downloads and actionable-click sharing. Conversely, Spotify streams and shares music playlists seamlessly.

Apple should let Ping fade even if iTunes all of a sudden becomes part of Facebook's frictionless sharing timeline and adopts the all access streaming model.

Apple simply doesn't build social networks but it optimizes its operating system for easy social interaction. Cook hinted at a greater Facebook partnership in the iOS.

Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. (link)

Deeper Facebook integration into the iOS puts pressure on Facebook to differentiate its phone.

Besides Facebook, Cook didn't give anything new away in his interview except the improved version of Siri. Undoubtedly, Siri will make it easier for customers to engage in social.


Ek’s Warning to Artists


Your album’s getting shared en masse over BitTorrent, over YouTube. It’s there, right now — but you decide that it’s the paying, loyal music fans that should lose out. It makes no sense.

Music streaming is in a weird spot if you're an artist. Legitimate services like Spotify are working for you and against you.

More people than ever are out there ready to discover your music. Problem is you only get paid a penny per stream. iTunes pays out at least 70 cents.

Spotify works at the artist's expense.

That's why the Coldplay precedent is a good one. It joined Spotify two months after maximizing on downloads for its last album.

The music streaming dream of unfettered access, royalties, and platform profitability remains unresolved. The challenge is in good hands.


Pinterest is Virtual Buying

On Pinterest:

…it's a kind of fantasy of consumerism… 

Pinterest is a platform for vicarious buying.  Creating a digital wish list unleashes your hedonistic desires.

Pinterest is also an evaluation platform.  Pin the blouse you want and get immediate feedback from users.

Pinterest is a basically an online consumer controlled catalog.  Checkout is just around the corner.


TV Is Just Noise

Mobile/Tablet weaning TV users:

…Internet videos, social networks, mobile phones and video games — in short, all the alternatives to the television set that are taking up growing slices of the American attention span.

I watched the Twitter stream throughout the Super Bowl. I was merely listening to the game on the big screen, occupied in reading and conversation. I really only paid full attention to the last 4 minutes of the game while still closely watching Twitter.

I bring my iPad to watch videos in bed. My wife watches TV on her iPhone using the Optimum app while going in and out of YouTube videos.

These new viewing habits are here to stay, at least for the younger crowd.

Apple may introduce the slickest Internet TV yet. Even though we'll have our app channels on screen, the TV will still be the TV, unable to hold in your hand.

Tangibility means control and comfort.

The TV will merely be the widget everyone unites around for the big events. But don't count on people actually watching. Listening and sharing, maybe.