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Tech

Predicting the multi-screen world in 1967

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Following in the footsteps of Charles and Ray Eames fascinating look at the future at the 1964 World’s Fair, cartoonist Rube Goldberg further envisioned the prospect of screen culture years later in 1967.

What he didn’t foresee was that all of these individual devices (TV, phone, radio, camera, etc.) would converge into a single device: the smartphone.

Today’s obsession with multi-screen entertainment and multitasking behavior was only a matter of time. Screens are second-nature, as people prefer to be distracted all the time to make the outside world easier to cope with.

Meanwhile, electricity is still providing the pipes.

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Categories
Psychology Social Media Tech

The Truman Show Delusion

Some people believe that all reality is one big TV show and they’re the star. Others seem to think that the world is simulated and that their life has always been lived on a predetermined stage.

But are we that special?

Your fingerprints are uniquely yours. So is your Twitter microphone. But in the age of lying and edited selves, everything exists but the truth. Meanwhile, your google search history reveals all.

Whatever you believe, there’s no choice but to rub your face in the fact that reality of the world presented is what it is. We just have to do our best.

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Creativity Productivity & Work Tech Video

67 million viewers

“It’s such an American thing that nothing is real until it’s on television.” – Tom Nichols

It doesn’t matter what books we write or discoveries we make. People only remember us if we appear on TV. In Tom Nichols’ case, succeeding on on Jeopardy superseded his professional accolades as a published author, foreign advisor, and professor at Naval War College.

Television is magic. It informs large audiences that we exist. That’s where talents like Will Smith established their brand. But TV also generates the antithesis: it makes stupid people famous.

The Kardashians pollute the news with their meaninglessness. The President too is a product of the mass marketing machine that is TV. The tube amplifies our status, but it rarely legitimizes the importance of work. Just ask Professor Robert Kelly whose video will forever be remembered as the poster parent for those who work from home with kids. And yes, online is an extension of TV, including YouTube, SnapChat, and Facebook Live. The future of storytelling is pervasive and persuasive video.

Like a social media following, appearing on TV lends instant credibility. Fame is forever tied to visual media. What’s universally more important though is what we build with our bare hands off-screen.

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Sunday Social Roundup

  1. Facebook is following in the footsteps of Snapchat and exploring expiring content. Finally, Facebook realizes that competing against Snapchat with Slingshot is a waste of time. People just want additional popular features in the existing Facebook, not entirely new apps.

  2. Apple introduced the iPhone 6, 6+, and it’s Smart watch this week. I went ahead and ordered the 6+ because I’m still running with the inferior camera of the iPhone 5. Bigger is better, I hope. Oh, and Apple also introduced Apple Pay, which plans to replace the physical credit card and turn your phone into a digital wallet. Finally. Is the TV next?

  3. Facebook, Yahoo, and Twitter plan to take on YouTube in the bid to attract video stars. I finally realized why these YouTube video stars have more fans than brands on YouTube, because they act like they’re your friend.

  4. Will Ferrell is challenging gamers to raise money for charity. Donators will be able to win the opportunity to play with the actor which to be broadcasted on Twitch. What I love about this is using a recognizable face and a new platform (Twitch) to support a good cause.

  5. You’ll never win an argument on social media because it’s too democratic a platform (everyone has a microphone) and its too fast. The only good news is that the arguments are ephemeral as people quickly look for the next chance to opine.

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My TV

Douglas Copeland explains new TV habits in the hyperconnected era:

“I’ve noticed that people now discuss TV the way they once discussed novels. What chapter are you on? Wasn’t so-and-so’s character great? Are you watching the new season? You watched it all in one night? Our long-form attention span is shifting to a new medium.”

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Television is just another appliance. It’s a toaster with pictures.

Mark Fowler, 1981
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The Young Turks And The Future Of News On YouTube

So if you and people like Jon Klein of Tapp are right, what does the future of TV look like? Is it just a set-top box with stations I subscribe to like podcasts?

I think that’s exactly what it is. Everything will become one giant ocean of content. And the people with the best branding will win. You will have to have advantages in search, in sorting, and in branding. If you’ve built a loyal audience, you have a tremendous advantage. Right now, I’d rather be us than them.

Who needs TV when your tribe is online?

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TV audience still has twice the number of online video viewers in the US.
TV audience still has twice the number of online video viewers in the US.

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Cord cutters.
Cord cutters.

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unionmetrics: “Among the leading edge group, respondents were as likely in Q3 to say they multitasked with activities related as unrelated to TV (each at 38% of respondents). That marks a change from just 6 months earlier, when this group was significantly more likely to be multitasking with unrelated (39%) than related (32%) activities.”  TV Multitasking Trending Towards Related Activities | Marketing Charts People want to watch TV and share their thoughts on the TV program at the same time.  TV is a social game.