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The Young Turks And The Future Of News On YouTube

So if you and people like Jon Klein of Tapp are right, what does the future of TV look like? Is it just a set-top box with stations I subscribe to like podcasts?

I think that’s exactly what it is. Everything will become one giant ocean of content. And the people with the best branding will win. You will have to have advantages in search, in sorting, and in branding. If you’ve built a loyal audience, you have a tremendous advantage. Right now, I’d rather be us than them.

Who needs TV when your tribe is online?

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TV audience still has twice the number of online video viewers in the US.
TV audience still has twice the number of online video viewers in the US.
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Cord cutters.
Cord cutters.
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unionmetrics: “Among the leading edge group, respondents were as likely in Q3 to say they multitasked with activities related as unrelated to TV (each at 38% of respondents). That marks a change from just 6 months earlier, when this group was significantly more likely to be multitasking with unrelated (39%) than related (32%) activities.”  TV Multitasking Trending Towards Related Activities | Marketing Charts People want to watch TV and share their thoughts on the TV program at the same time.  TV is a social game. 
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Cord cutters and the death of TV

So why are ratings in decline? We’re at the beginning of a major historical shift from watching TV to watching video—including TV shows and movies—on the Internet or on mobile devices. This is going to hurt cable TV providers.

I got rid of my cable four years ago. Haven’t gone back since. Everything I want to watch is already online.

Does that mean Apple should build an Internet connected TV? I’m not so sure, just ask everyone who watches videos on their phones while snuggled in bed. I don’t think they need a big screen to be satisfied.

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YouTube Creates Its Future Strategy Around Channels

A YouTube Director talks about the evolution of YouTube as channels:

What we’ve been working on for the past two years is what we sometimes call the “channelification” of YouTube. You’re right: In the early days, YouTube was a repository of videos, and people would just search to find the videos they wanted to watch. We’ve made a big shift, and now the entire YouTube experience is oriented around the idea of channels, and there are two reasons that’s important. One is to help users find the content they love and stay engaged with it, regardless of what platform they happen to be on. So if you’re on your PC or laptop, and you subscribe to a channel and then pick up your phone or tablet, that subscription carries through, and it makes it really easy for you to kind of stay connected to that content.

YouTube is online TV; for many, like myself, it along with Netflix replaced my TV since I don’t have cable.

YouTube pages are also a brand’s TV channel. The brand runs original programming on those channels, like TV stations, and can take a piece of the ad-revenue.

It’s also worth noting the emphasis again on content as agnostic across devices. Viewers should be able to simply pick up where they leave off across any device.