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Self-congratulatory Tweets as Link Bait

A tweet usually goes like this:

“Hey, I just read this great article and watched this captivating YouTube video and now you must see them too.” Tweet.

Your Tweet may even include a key quote or highlight from that piece of content. Same difference.

But unless you’re an influencer, the tweet is topical (based on a trending hashtag) or contextually relevant to your audience, no one is going to click the link. And that’s where provocative copy comes in.

The tweet has to have an engaging headline in order to get people to click. Naturally, this leads to a lot of link bait to shitty articles. Avid Twitter users know when to click and when to ignore certain Tweets. Link bait often leads to unfollows.

Twitter users are more wary than ever before of their streams. The perpetual influx of noise means they are judicious with the Tweets they actually engage with.

There’s nothing wrong in sharing something you think others would also find interesting. But do it because it’ll help shape their perspective, not to show off that you just completed your one article for the day. Try to share only the good stuff.

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“You cannot Retweet your own Tweets.”
“You cannot Retweet your own Tweets.”
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Tweeting piano

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The Ongoing Story: Twitter and Writing

Great piece by Thomas Beller on the complications and benefits of drafting thoughts through Twitter:

I had always thought of Twitter as being a good place to work out ideas: a place to mull things over in public, and a way of documenting a thought to make it more likely that I would remember it.

We live in a transparent age, and yet there is much of value that happens in the opaque quarters of our own ambivalent minds, seen by no one else, and seen by us only after a long period of concentration and looking.

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The opportunity for Slow Media

Sites like Medium are professionalizing the blog format, giving long-form new prominence.  Quality over quantity, more context and permanence. 

As pieces of timely information become ever cheaper, deeper, more contextualized information becomes more powerful and valuable. Thanks to the networked power and immediacy of the Internet, we have almost perfected the “horizontal” approach to the distribution and consumption of media. Every person with an Internet connection now has a place to go to find news as it breaks. We are only just beginning, however, to realize the Internet’s power as a promoter of longform content, a recognition that is helping to drive the rise of micropublishing, a movement that emphasizes the quality of the publishing environment over timeliness, and one that eschews the primacy of the pageview.

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50+ Defenstrated

About time Twitter showed exactly how many retweets and favorites there are.  

Twitter Finally Ditches “50+,..

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When I’m feeling creatively blocked on a job, I cure it by asking myself, “How can this project help a life?”

Hugh MacLeod (@gapingvoid)