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Culture

What’s next?

What’s next? Are we over the smartphone boom and the newest social networking app already?

We live in a ‘next’ society. We need something new every couple of months. As the chips get faster, so too do our consumption habits. 

We long to get over what’s staring us in the face so we can move on to the next dopamine hit. No one wants to wait. No one wants to cope with their boredom. Phoneless, people would rather zap themselves instead.  

Facebook is in a hurry to beat out Snapchat and recreate the Prisma app. Twitter dropped Vine. We’re all treating things like we get treated at the DMV; like cogs in a queue we can’t skip, made to feel suppressed and unimportant. Next in line!

Just because we’re in the industrial revolution of computers doesn’t mean we need to speed up all behaviors. Myopia is killing long-term thinking and shortening our appreciation for what already exists. What happened to celebrating small victories and supporting the Internet of niches–or did the Internet mainstream everything (re: MIA)?

The Zeigarnik effect wants us to replace anticipation with actions we can’t even remember afterward. You accomplished XYZ, but what does it all mean?

When we slow down, do our thing, and let other do their’s, life meets us halfway. We can’t all do each other’s work, out copy each other and live each other’s lives. What’s next is sticking to the real you.

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Why Twitter Just Turned Itself Inside Out

Internet behavior:

“users hate to click and don’t mind scrolling. Taps are expensive, swiping is cheap. Clicking is a choice, like jumping; scrolling is inevitable, like falling.”

Twitter is supposed to be fast paced with digestible headlines. If I want to see a piece of content I’ll click into it. I don’t want a bunch of extended content (aka photos and videos) clogging my feed.

If only Twitter had acquired Instagram first so we could keep the information rich text tweets and photo feeds separate.

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Dizzee Rascal mashes up Vine and Cinemagram for new video

+ Tumblr for popularizing the GIF loop.  

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Vine gets better with age: How screens, speed and networks are changing the future of online video

“The screen size correlates to duration (the smaller the screen, the briefer the experience).”

There’s a correlation between screen size, the social medium, and the duration of attention.

Would you watch a movie on YouTube on a small screen? Not likely, and even less so on Facebook.  But you would spend six seconds with a Vine.

Smaller the screen, smaller the content snack.  

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Photography

The Death of Photography Has Been Greatly Exaggerated

thomas-griesbeck-149810.jpg

“One of the things we love about the still image is the way in which it can stimulate the imagination to create a fiction around an image. The fact that we can commit a single image to memory in a way that we cannot with video is a big reason photography is still used so much today.”

In short, photos are more memorable. They also tell a piece of the story which leaves the rest open to the imagination. Videos reveal too much, removing the mystery of the still moment.

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Facebook Announces That It’s Out Of Ideas

Facebook is the great big copy-machine; it creates its own versions of what’s working out there on the smaller networks (e.g. Poke is Facebook’s Snapchat) and tries to mainstream use through 1 billion people. 

Journalists have long joked about how The New York Times responds to a scoop it didn’t get: either by following it and pretending it’s the publication’s own, or by publishing a story designed to take the wind out of the original story’s sails. In media terms, Facebook is the website of record. Nobody else gets scoops.

But you can’t win at everything.  Poke bombed, so did the Facebook Camera.  Facebook is now stuck with buying young talent.  Luckily, Instagram is a hit.  It also just so happens that in typical Facebook nature, Instagram mocked Vine in introducing video.  

“They did this to spite Vine (and Twitter, which owns Vine), not because it makes Instagram better, because it doesn’t make Instagram better, it makes it worse.” – John Gruber

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Vine, hip-hop and the future of video sharing

Vine exists because of new smartphone technology but it also replicates older forms of mashup culture. In particular, it mirrors what pioneering hip-hop artists started to do in the 1980s — taking sounds from myriad sources and sharing them through records like Paul’s Boutique and Ready to Die.

Vine is the most exciting social tool because it provides much more context than a Instagram photo. The overlooked strength of Vine however is sound.

CEO of SoundCloud Alex Ljung once predicted that “sound will be bigger than video.”

How about the fusion of sound plus video?

We’re still stuck in an image dominant world. But Smartphone video capabilities are getting more advanced, also improving sound quality. Taken together, video and sound can compete with photography.

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Whistle

https://vine.co/v/bxaru5qWzA9/embed/simple

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Vinepotrait

art-dacity:

http://vine.co/v/bDzFlimv5M2/card

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To Vine or Instagram?

The biggest threat to Instagram is distraction from apps like Vine.

While some people will choose to capture the moment using both apps, most people will choose to use only one.

Right now, Instagram is top of mind. Vine still has a long ways to go in building its community and getting people excited about telling stories in video snippets.

There are other challenges too: Smartphone video quality is still rough, particularly the sound, and Vine could improve the speed and workability of its app. Uploads take some time and often fail.

I’d be shocked of Instagram isn’t working on its own version of Vine. Recording still imagery and video should be merged into one app. And video filters are inevitable.

Images are powerful, intuitive stories. Video gives images further context. The mediums are complimentary but we’ll often have to choose one over the other or we’ll miss the moment.