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Gamifying Photo Filters

Taking pictures and adding the best filter is a game in itself, awarded in the end by the number of likes and comments.

This is even more true with the VSCO app, which allows you to adjust the strength of the filter. The game is to try to produce something slightly filtered to give it that VSCO touch but maintain the image’s unfiltered authenticity.

The Filter Game
1. Snap a picture
2. Apply filter
3. Earn points through likes and comments

Filters can augment and destroy photos. Establishing the right balance in post production is the game in itself.

Who’s got some photos for me to play with?

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VSCO partnered with Levi’s to create its own branded filter.   That’s selling it without selling out.  Smart.  
VSCO partnered with Levi’s to create its own branded filter.   That’s selling it without selling out.  Smart.