Tag: whatsapp

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Platforms of Choice

I always ask younger people their social network of choice just to make sure what the stats say match up with reality.

Mobile First

Almost 9/10 say Instagram is their primary network while Snapchat is used on occasion. Facebook goes unmentioned because it’s just part of everyday life, like reading the newspaper or checking email. Consumption is assumed.

Very few people I talk to say that Twitter is their first choice. However, those who do claim the network to be indispensable. Twitter is their tool for discovery, sharing, and online discourse. Not surprisingly, these people are mostly writers and heavy readers.

The Others

Tumblr and Pinterest are always mentioned as ancillary networks that are fun, useful, and niche but not to die for.

Flickr never gets mentioned. And neither does Path, Highlight, nor Secret. It’s not surprising that these are all apps more popular in Silicon Valley than amongst common users. Nerds rarely create waves of mass adoption.

Conclusion

Instagram is killing it. It’s the best way to tell edited and sometimes raw stories about your life. People communicate in pictures. Since Instagram grew up as a mobile app first, every UI and UX aspect of the app is optimized for mobile devices.

Facebook has done a good job in allowing Instagram to operate on its own terms and market itself outside the social networking Goliath. But in a few years Instagram will too be normalized and a new social-sharing phenomenon (probably a more private one) will be the talk of the town. Facebook, too, is covered there with WhatsApp.

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Adaptive Messaging

I turned off text messaging years ago when I had to save money. I used email to send instant mobile messages instead. Back then, most people had email notifications on.

But then iMessage emerged as did chat apps like Facebook Messenger so I had no reason to pay for text messages ever again. However, the rise of other instant messaging apps like WhatsApp and Snapchat have complicated messaging more than simplifying it.

Everyone uses a different chat service today which means you have to use a diversity of networks in order to communicate with others.

For example, my little brother doesn't have iMessage so I communicate with him via FB messenger while I talk with my older brother exclusively via iMessage. Some of my friends prefer to hit me up via Smapchat. The best way to message my mom and dad is via email. Am I'm not on WhatsApp.

The Balkanization of messaging can be confusing but at least it's free. I don't want to pay an extra $20/month for text messages. So where does chat go next? It ultimately depends on the person's phone (Android vs iOS) and their preferred instant messaging service

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Sunday Social Roundup

  1. Instagram pulled a VSCO and introduced more editing tools this week, most notably the ability to reduce the strength of filters. I still think VSCO’s filters are superior and more natural looking.

  2. Beats introduced a star packed World Cup commercial. No wonder they sold to Apple. Otherwise, who was going to pay the bill for this commercial?

  3. I worked for a company called TopSpin (now owned by Beats and hence, Apple) who built websites for artists so they could build their own communities and sell directly to fans. A similar development looks to be on the horizon for retailers. Why give your data to Facebook and Pinterest when you can replicate that experience on your site? I will admit though that the direct to fan model usually attracts hard-core fans. Side note: These proprietary internal networks may also be more beneficial for b2b operations.

  4. Social media is getting ready for the World Cup. Here’s a bunch of dog breeds and their matching national teams. I suspect that this #WorldCup2014 will not only be another massive moment for Twitter but will be huge for Instagram too. Naturally, I tweeted this too. Instagram is also sending me World Cup masks made by @artedemirar.

  5. It feels kind of old school to add social share buttons to your site but people actually use them. Not only that, some sites like Buzzfeed are seeing more shares via WhatsApp than Twitter. In other words, people prefer to communicate in private, or what’s known as Dark social.

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Facebook remains the top smartphone app in 2013 with 103 million unique users a month.  Instagram is also up 66% YOY which of course, Facebook owns.    The data never lies but Facebook’s era is certainly over.  I expect to see Pinterest and possibly Snapchat and other dark social apps included in these numbers next year.  (Via Nielsen) 
Facebook remains the top smartphone app in 2013 with 103 million unique users a month.  Instagram is also up 66% YOY which of course, Facebook owns.    The data never lies but Facebook’s era is certainly over.  I expect to see Pinterest and possibly Snapchat and other dark social apps included in these numbers next year.  (Via Nielsen)