No More Pencil Sharpeners: Writing Fragmentation in the Digital Age

Growing up the pencil was always used for math and the pen for just about everything else.  The reasoning was simple:  you were more likely to make a mistake.  Sometimes we took tests without calculators, completely smearing the scrap paper.  Pencils also required sharpening.  Students would go up to the front of the class and […]

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The Durability of Blogs

Blogs get a bad rap.  The perception is that micro-blogging and real-time reporting obviate them.  So here are three reasons why blogs aren’t going to all of a sudden disappear into irrelevancy as a platform for creation and consumption:   Some people want to own their own self expression domain.  For bloggers and creators, Facebook, […]

Want to focus? Seek ambient sound

One of the greatest myths of our time is that silence is golden. But complete silence will keep you from working effectively. It may even put you to sleep. J. K. Rowling left the solitude of her own home to write the Harry Potter series in a coffee shop amid the cacophony of people chatting […]

Copywriting is king

Copywriters are the new salespeople for the digital age.  They convince people to buy stuff through text rather than old fashion smooth talk.  The central copywriting challenge today is about informing the customer and promoting customer interaction without being too sales driven nor misleading.    Copywriting is now about brevity.  Online readers scan content.  Attention […]

Blogging tip: Write Every Day, Publicly

Seth Godin encourages everyone to write every day, publicly (i.e. blog): Do it every day. Every single day. Not a diary, not fiction, but analysis. Clear, crisp, honest writing about what you see in the world. Or want to see. Or teach (in writing). Tell us how to do something. Here’s my extra tip. Read […]

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