Copywriters are the new salespeople for the digital age. They convince people to buy stuff through text rather than old fashion smooth talk.
The central copywriting challenge today is about informing the customer and promoting customer interaction without being too sales driven nor misleading.
Copywriting is now about brevity. Online readers scan content. Attention is scarce and therefore precious. It’s 140 characters of less.
Copywriting puts the bones into words and emotion into the reader’s eyes. Good copywriting is intentionally intentional unintentionally. It’s like soft power.
Copywriters are the backbone to design. Without them, you have an awesome car that doesn’t get talked about or purchased.