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Copywriting is king

Copywriters are the new salespeople for the digital age.  They convince people to buy stuff through text rather than old fashion smooth talk. 

The central copywriting challenge today is about informing the customer and promoting customer interaction without being too sales driven nor misleading.   

Copywriting is now about brevity.  Online readers scan content.  Attention is scarce and therefore precious. It’s 140 characters of less.  

Copywriting puts the bones into words and emotion into the reader’s eyes.  Good copywriting is intentionally intentional unintentionally.  It’s like soft power.      

Copywriters are the backbone to design.  Without them, you have an awesome car that doesn’t get talked about or purchased.  

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I have to use all these programs that cut off the internet, force me to be bored, because being bored is an essential part of writing, and the internet has made it very hard to be bored.

Graham Linehan
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WordPress Ads

I received an email this morning from WordPress.com about its own ad system, an alternative to Google Adsense.

With Adsense, you embed a strip of html into your blog hoping that it matches your blog content.  Relevant ads were rarely the case when I experimented with Adsense.

The WordPress ad system will be no more relevant but it may be easier to sign up and install.  It’s definitely worth testing.

Personally, the only reason I’d run ads on my blog is to raise money for charity.  I’d rather sell eBooks if I wanted to monetize my efforts.