So if you and people like Jon Klein of Tapp are right, what does the future of TV look like? Is it just a set-top box with stations I subscribe to like podcasts?
I think that’s exactly what it is. Everything will become one giant ocean of content. And the people with the best branding will win. You will have to have advantages in search, in sorting, and in branding. If you’ve built a loyal audience, you have a tremendous advantage. Right now, I’d rather be us than them.
Who needs TV when your tribe is online?