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That Hit Song You Love Was a Total Fluke

Think about it like this: independent decisions give you more information than interdependent decisions. You can look at the success of Gangnam Style, and it seems like people are making a decision to watch the video. But those decisions aren’t independent – they’re interdependent. People are watching because other people are watching, not because it’s necessarily a great song (although it may be).

Within an organization, that means that individuals should be assessing the quality of an idea or product independently -– at least initially. After that, a team can come to a consensus. If you all sit in a room together initially, though, you’re going to lose information because of the effects of social influence.

Ignore the wisdom of crowds and develop your own opinion first.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.