We’re building 1984 themselves. We’re creating a goldmine of personal data for governments and brand marketers.
We’re asking for our data to be scraped and aggregated for personalized targeting. Social networks are an extension of your social security number. The Syrian Electronic Army phishes for our passwords.
It’s no wonder teens are using more private social tools like SnapChat to conceal their data and startups are building ways to delete your Googleability across the web.
In the next few years, more people are going to check out of public online behavior rather than checking in. They will go untraceable into the dark areas of the web, cloaked in digital camouflage. Some people will turn the web off completely to take digital sabbaths. Others will find ways to participate online through an alter ego.
We are the ads, the hunters and the hunted. Marketers dictate our identities, tailoring what we should do or consume next.
How do we engage the Internet without turning it off completely? No island is disconnected.