The band changes their sound. The painter shifts to portraits. The writer takes a stab at fiction. The 7-foot basketball player prefers layups.
The easiest thing is to do is to create what people expect. But sameness destroys art. Artists grow up when they try something new and build on top of success.
Don’t try to appease everyone.
“The best art divides the audience.” – Rick Rubin
Continue to evolve.