Blogs get a bad rap. The perception is that micro-blogging and real-time reporting obviate them.
So here are three reasons why blogs aren’t going to all of a sudden disappear into irrelevancy as a platform for creation and consumption:
- Some people want to own their own self expression domain. For bloggers and creators, Facebook, Twitter, and Pinterest are outlets to spread the word about content on their blog. These social networks are valuable marketing drivers.
- Despite the decreased attention span of the digital age, people will still give you their attention to consume quality content. Originality is key but bloggers can also be a source for awesome curation. Tumblr is a great platform for demonstrating that expertise.
- Using social channels as a blog host is like using social channels for sales. Social platforms are meant for conversation and building relationships. They are the engagement glue that sparks interest in product. You still need to visit a blog or an e-commerce site to own something and get all the perks.
Blogging is about control. Facebook and Twitter can’t monetize your content without your permission. Create a website or an online store because whatever it is, owning something makes your responsible for shipping.