The eBook Pre-Order

Internet consumers expect to order product when they want it, at that moment.

Pre-order is an afterthought because digital inventory is infinite and the purchase can be made instantly on the go.

The pre-order is merely a reminder or a check off the buy list. For example, those whom pre-ordered the Steve Jobs book on Kindle did so to just get it done; the book will download as soon as it becomes available.

Pre-order for physical goods Is based off limited inventory and first come first serve. Digital pre-order means we no longer have to wait in line.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.