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The Future Of Social Media Is Mobile Tribes

The first generation of social media touted “networking”, but the next generation, raised in always-on connectivity, will embrace ephemerality and digital tribalism. Those users will abandon the major social networks and migrate to more granular mobile villages with simpler ecosystems. They will follow a small circle of close friends on Instagram, pin with a small handful of followers on Pinterest, message with a girlfriend or schoolmate on WhatsApp or Snapchat, or follow a co-worker’s check-ins on Foursquare. Or, they will build the next platforms and apps that don’t exist yet.

Sounds like the rise of the curated interest graph.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.