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Social Media

The Internet Is TV, Again

Autoplay on Facebook and Twitter is distractive eye candy. How can you avoid looking at something that’s moving as soon as you log-in? It’s already bad enough that every time I log into Facebook I forget why I went there in the first place.

The internet hasn’t gotten any faster (at least where I live) but the UI design has. These networks are competing for eyeballs. They’ll make ads move faster to guarantee advertisers more impressions.

But as a user these conditions make me second guess logging in. The Internet is TV, for real this time. Tumblr TV is already a thing.

They say you lose the ability to multitask with age. Having videos and GIFs move as I shift through the feeds is like having little birds flying by as you walk.

There’s no way to switching off autoplay and reverting back to static opt-in. The social networks are making attention impossibly sticky. What’s the Internet’s version of cord cutting?

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.