We suspect part of the rise in narcissism is being driven by Internet tools. What is clear is that social media platforms are frequently used by those with narcissistic tendencies to feed their egos. These same applications are used by millions of others to build their businesses, coordinate events, and maintain close ties with friends and families.
We live in a celebrity culture. Social media tears down the walls and gives everyone the semblance of fame. The network effect is a boost for personality and a boon for business, depending on your goals. If you just want to feel relevant, post something engaging.