Facebook’s Graph Search was turned on for her and she was amazed at the people she could find. “Mutual friends in the double-digits and identical musical tastes and they like Lost In Translation?!” They would definitely hit it off if they had the opportunity to connect. Facebook gave her two options to do exactly that: Add Friend or Message. Did she do either? “Of course not! That would be so fucking creepy.”
It’s not even the creepy part that prevents this from happening; it’s the context. Facebook built itself as a friend network but Internet users like following people of interest more.
I subscribe to some brands on Facebook but never people. For that, I use Twitter, Tumblr, and Pinterest.
Permission marketing is more personal on Facebook. And that’s the problem. People want to hang out more, at least adopt a vicarious feeling of doing so, with those they aspire to be, not those who are their friends.