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The Number Facebook Doesn’t Want You To See

Why do people underestimate their audience size in social media? One possible explanation is that, in order to reduce cognitive dissonance, users may lower their estimates for posts that receive few likes or comments. It might be more comfortable to believe that nobody saw it than to believe that many saw it but nobody liked it.

In other words, the Spotlight Effect minus the engagement.

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.