The Old Reader: behind the scenes – What Not Dying Looks Like

In fact, any number of companies can go out of business, but nobody can stop anybody from publishing and reading RSS feeds.

Google popularized the RSS feed – it even bought Feedburner – and then unwisely turned its head to focus on Google+ which is a wasteland.

RSS is not a product but Google sure made it appear that way once with Reader. Now RSS is just proving its durability as a service, running like the main cables of the Internet.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.